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  • Advertisements along roads and highways are an issue that is often overlooked. But they surly significantly affect the driver's attention while driving. Distribution density of advertising space is still high, even after seven years of the new law to regulate it - but unfortunately it only applies to new origin advertising space and so the old ones can still take effect to the drivers. First, therefore, look at the kinds of advertising space, with which we can meet and then the results of our observations.
  • Advertisements along roads and highways are an issue that is often overlooked. But they surly significantly affect the driver's attention while driving. Distribution density of advertising space is still high, even after seven years of the new law to regulate it - but unfortunately it only applies to new origin advertising space and so the old ones can still take effect to the drivers. First, therefore, look at the kinds of advertising space, with which we can meet and then the results of our observations. (en)
Title
  • The influence of roadside advertising on the driver - field research
  • The influence of roadside advertising on the driver - field research (en)
skos:prefLabel
  • The influence of roadside advertising on the driver - field research
  • The influence of roadside advertising on the driver - field research (en)
skos:notation
  • RIV/68407700:21260/10:00174078!RIV11-GA0-21260___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA102/07/1191)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...dnocenehoVysledku
  • 263771
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  • RIV/68407700:21260/10:00174078
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • advertisements; driving safety; billboards (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [872435273DA6]
http://linked.open...v/mistoKonaniAkce
  • Praha
http://linked.open...i/riv/mistoVydani
  • Praha
http://linked.open...i/riv/nazevZdroje
  • Driver - Car Interaction & Interface 2010 - The Book of Proceedings
http://linked.open...in/vavai/riv/obor
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http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Bouchner, Petr
  • Formanová, Pavla
  • Doskočil, Petr
  • Strušková, Kamila
  • Řeháková, Anna
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
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  • Ústav informatiky AV ČR
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  • 978-80-87136-10-2
http://localhost/t...ganizacniJednotka
  • 21260
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