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Description
  • Customer relationship management (CRM) and customer value have become one of the most significant factors in attracting and retaining customers for service providers. The paper discusses methodology and findings of the research conducted on customer value attributes in the service sector.
  • Customer relationship management (CRM) and customer value have become one of the most significant factors in attracting and retaining customers for service providers. The paper discusses methodology and findings of the research conducted on customer value attributes in the service sector. (en)
  • Hodnota zákazníka a řízení vztahů se zákazníky (CRM)se staly jedním z nejvýznamnějších faktorů v získávání a udržení zákazníků pro firmy působící v sektoru služeb. Článek prezentuje metodologii a výsledky výzkumu zaměřeného na zjištění atributů hodnoty zákazníka v oblasti služeb. (cs)
Title
  • CRM and its implication for service providers
  • CRM a jeho využití v oblati služeb (cs)
  • CRM and its implication for service providers (en)
skos:prefLabel
  • CRM and its implication for service providers
  • CRM a jeho využití v oblati služeb (cs)
  • CRM and its implication for service providers (en)
skos:notation
  • RIV/46747885:24310/07:@0190687!RIV08-GA0-24310___
http://linked.open.../vavai/riv/strany
  • %221;5%22
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  • P(GA402/06/0577)
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http://linked.open...iv/duvernostUdaju
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  • 415304
http://linked.open...ai/riv/idVysledku
  • RIV/46747885:24310/07:@0190687
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  • %22Customer relationship management; customer value, service sector; research%22 (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [F83B2156AD93]
http://linked.open...v/mistoKonaniAkce
  • Varna, Bulharsko
http://linked.open...i/riv/mistoVydani
  • Varna
http://linked.open...i/riv/nazevZdroje
  • Marketing in 21st Century: Paradigma, Strategy, Tactics
http://linked.open...in/vavai/riv/obor
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  • Simová, Jozefína
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number of pages
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  • University of Economics Varna
https://schema.org/isbn
  • 978-954-21-0333-2
http://localhost/t...ganizacniJednotka
  • 24310
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