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  • The current debate on regional development emphasizes the significant role played by accessibility of highly qualified labour force, which represents a key factor in the competitiveness of regions. This paper aims at the analysis of how soft factors are evaluated by a sample of potential members of ?creative class?, current university students. It is based upon the theoretical framework of soft factors, their typology and their role in the regional development, as well as the concept of s. c. Creative Class. At the same time, attention has been paid to how lifestyles are related to the perception of socio-economic factors in a particular area. This theoretical basis was a precondition for a survey carried out among university students in the cities of Ostrava and Usti nad Labem. The analysis of the collected data showed a significant difference between the two cities in terms of attraction for potential members of creative class.
  • The current debate on regional development emphasizes the significant role played by accessibility of highly qualified labour force, which represents a key factor in the competitiveness of regions. This paper aims at the analysis of how soft factors are evaluated by a sample of potential members of ?creative class?, current university students. It is based upon the theoretical framework of soft factors, their typology and their role in the regional development, as well as the concept of s. c. Creative Class. At the same time, attention has been paid to how lifestyles are related to the perception of socio-economic factors in a particular area. This theoretical basis was a precondition for a survey carried out among university students in the cities of Ostrava and Usti nad Labem. The analysis of the collected data showed a significant difference between the two cities in terms of attraction for potential members of creative class. (en)
Title
  • The role of soft factors in the attraction of creative class from the perspective of university students in the cities of Ostrava and Usti nad Labem
  • The role of soft factors in the attraction of creative class from the perspective of university students in the cities of Ostrava and Usti nad Labem (en)
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  • The role of soft factors in the attraction of creative class from the perspective of university students in the cities of Ostrava and Usti nad Labem
  • The role of soft factors in the attraction of creative class from the perspective of university students in the cities of Ostrava and Usti nad Labem (en)
skos:notation
  • RIV/44555601:13510/09:00005318!RIV10-MMR-13510___
http://linked.open...avai/riv/aktivita
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  • P(WD-61-07-1), S
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  • 339759
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  • RIV/44555601:13510/09:00005318
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  • soft factors; Creative Class; lifestyles; university students (en)
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  • CZ - Česká republika
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  • [90B3E729C0DC]
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  • 2
http://linked.open...iv/tvurceVysledku
  • Olšová, Petra
  • Slach, Ondřej
  • Bednář, Pavel
  • Koutský, Jaroslav
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  • 1802-1115
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  • 13510
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