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  • Applying of individualized one-to-one marketing - CRM (Customer Relationship Management) (see Peppers D., Rogers M., 2004) calls for changing approaches to company performance evaluation. When evaluating a company performance it is not sufficient to evaluate only a company financial performance but it is necessary to use a far more elaborated and balanced system of market (customer) performance indicators together with performance indicators in terms of company staff innovation potential increase, performance indicators of internal company processes co-creating value for individual customers and financial performance of individual customers. The paper outlines a strategic system concept of company performance measuring and evaluating Balanced Scorecard which is modified for evaluating a course and results of CRM strategy.
  • Applying of individualized one-to-one marketing - CRM (Customer Relationship Management) (see Peppers D., Rogers M., 2004) calls for changing approaches to company performance evaluation. When evaluating a company performance it is not sufficient to evaluate only a company financial performance but it is necessary to use a far more elaborated and balanced system of market (customer) performance indicators together with performance indicators in terms of company staff innovation potential increase, performance indicators of internal company processes co-creating value for individual customers and financial performance of individual customers. The paper outlines a strategic system concept of company performance measuring and evaluating Balanced Scorecard which is modified for evaluating a course and results of CRM strategy. (en)
  • Při uplatnění strategie CRM je třeba změnit způsob posuzování výkonnosti podniku. Příspěvek nastiňuje systém měření výkonnosti podniku při uplatnění CRM a diskutuje zásady, o které by se měl tento systém opírat. (cs)
Title
  • Market Oriented Measurement of Company Performance
  • Market Oriented Measurement of Company Performance (en)
  • Tržně orientované měření výkonnosti podniku (cs)
skos:prefLabel
  • Market Oriented Measurement of Company Performance
  • Market Oriented Measurement of Company Performance (en)
  • Tržně orientované měření výkonnosti podniku (cs)
skos:notation
  • RIV/00216275:25310/08:00007730!RIV09-GA0-25310___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/06/0577)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 377789
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25310/08:00007730
http://linked.open...riv/jazykVysledku
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  • company performance; BSC; CRM strategy; measurement of company performance (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [4C25A99D3413]
http://linked.open...v/mistoKonaniAkce
  • Banská Bystrica, SK
http://linked.open...i/riv/mistoVydani
  • Banská Bystrica
http://linked.open...i/riv/nazevZdroje
  • Problems of Marketing Management in Globalisation
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Lošťáková, Hana
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Ekonómia
https://schema.org/isbn
  • 978-80-89382-00-2
http://localhost/t...ganizacniJednotka
  • 25310
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