About: How to Create Knowledge System for Value-Based Management.

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This paper deals with creation of knowledge system for a unique customer value creation and delivery at applying CRM strategy differentiated according to both customer needs and wants and a customer value to a company. It defines a process of general analysis of market environment, a detail analysis of customers, their segmentation according to their needs and consumer behaviour, analysis of competitors and analysis and evaluation of conditions at single target markets and at single customers. It shows that this way of dynamic strategic marketing analysis is a base for value-based management and leads to discovery of latent customer needs and wants and increasing of delivered customer value. This paper deals with creation of knowledge system for a unique customer value creation and delivery at applying CRM strategy differentiated according to both customer needs and wants and a customer value to a company. It defines a process of general analysis of market environment, a detail analysis of customers, their segmentation according to their needs and consumer behaviour, analysis of competitors and analysis and evaluation of conditions at single target markets and at single customers. It shows that this way of dynamic strategic marketing analysis is a base for value-based management and leads to discovery of latent customer needs and wants and increasing of delivered customer value. (en) This paper deals with creation of knowledge system for a unique customer value creation and delivery at applying CRM strategy differentiated according to both customer needs and wants and a customer value to a company. It defines a process of general analysis of market environment, a detail analysis of customers, their segmentation according to their needs and consumer behaviour, analysis of competitors and analysis and evaluation of conditions at single target markets and at single customers. It shows that this way of dynamic strategic marketing analysis is a base for value-based management and leads to discovery of latent customer needs and wants and increasing of delivered customer value. (cs)
Title	How to Create Knowledge System for Value-Based Management. Jak vytvářet znalostní systém pro hodnotový managemnet (cs) How to Create Knowledge System for Value-Based Management. (en)
skos:prefLabel	How to Create Knowledge System for Value-Based Management. Jak vytvářet znalostní systém pro hodnotový managemnet (cs) How to Create Knowledge System for Value-Based Management. (en)
skos:notation	RIV/00216275:25310/08:00007725!RIV09-GA0-25310___
http://linked.open...avai/riv/aktivita	P
http://linked.open...avai/riv/aktivity	P(GA402/06/0577)
http://linked.open...iv/cisloPeriodika	1
http://linked.open...vai/riv/dodaniDat	2009
http://linked.open...aciTvurceVysledku	Lošťáková, Hana Kohoutová, Martina
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Pardubice / Fakulta chemicko-technologická
http://linked.open...dnocenehoVysledku	370735
http://linked.open...ai/riv/idVysledku	RIV/00216275:25310/08:00007725
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	market knowledge system; creation of unique customer value; CRM strategy (en)
http://linked.open.../riv/klicoveSlovo	CRM strategy creation of unique customer value market knowledge system
http://linked.open...odStatuVydavatele	BG - Bulharská republika
http://linked.open...ontrolniKodProRIV	[837F05D803E1]
http://linked.open...i/riv/nazevZdroje	KSI Transactions on Knowledge Society
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...vavai/riv/projekt	Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company
http://linked.open...UplatneniVysledku	2008
http://linked.open...v/svazekPeriodika	3
http://linked.open...iv/tvurceVysledku	Dědková, Jaroslava Lošťáková, Hana Jelínková, Martina
issn	1313-4787
number of pages	4 (xsd:int)
http://localhost/t...ganizacniJednotka	25310
is http://linked.open...avai/riv/vysledek of	How to Create Knowledge System for Value-Based Management. How to Create Knowledge System for Value-Based Management. How to Create Knowledge System for Value-Based Management. How to Create Knowledge System for Value-Based Management.

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