About: How to Measure Customer Value to the Firm?

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Jak měřit hodnotu zákazníka pro firmu? (cs) The most successful marketing strategy in contemporary turbulent market environment is differentiated one-to-one marketing strategy ? differentiated CRM strategy. Application of this marketing strategy is based on using of different intensity of care about customers according to different customer value to the firm. Nowadays managers of mostly firms try to qualify the customer value to the firm only by means of customer?s sales, in some case by means of net margins of products purchased by customer. Although the major part of managers takes intuitively not only customers current benefits but their future potential into account, they do not try to quantify the customer value to the firm. This chapter deals with developing of the theoretical approach to the estimation of customer value to the firm. On the basis of analysis and subsequent synthesis the possible approaches to customer value estimation are defined. From literature search emerged that the customer value to the firm should be estimated as th The most successful marketing strategy in contemporary turbulent market environment is differentiated one-to-one marketing strategy ? differentiated CRM strategy. Application of this marketing strategy is based on using of different intensity of care about customers according to different customer value to the firm. Nowadays managers of mostly firms try to qualify the customer value to the firm only by means of customer?s sales, in some case by means of net margins of products purchased by customer. Although the major part of managers takes intuitively not only customers current benefits but their future potential into account, they do not try to quantify the customer value to the firm. This chapter deals with developing of the theoretical approach to the estimation of customer value to the firm. On the basis of analysis and subsequent synthesis the possible approaches to customer value estimation are defined. From literature search emerged that the customer value to the firm should be estimated as th (en)
Title	How to Measure Customer Value to the Firm? How to Measure Customer Value to the Firm? (en) Jak měřit hodnotu zákazníka pro firmu? (cs)
skos:prefLabel	How to Measure Customer Value to the Firm? How to Measure Customer Value to the Firm? (en) Jak měřit hodnotu zákazníka pro firmu? (cs)
skos:notation	RIV/00216275:25310/07:00005991!RIV08-GA0-25310___
http://linked.open.../vavai/riv/strany	260-268
http://linked.open...avai/riv/aktivita	P
http://linked.open...avai/riv/aktivity	P(GA402/06/0577)
http://linked.open...vai/riv/dodaniDat	2008
http://linked.open...aciTvurceVysledku	Pecinová, Zuzana Lošťáková, Hana Kohoutová, Martina
http://linked.open.../riv/druhVysledku	C - Kapitola v knize
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Pardubice / Fakulta chemicko-technologická
http://linked.open...dnocenehoVysledku	424841
http://linked.open...ai/riv/idVysledku	RIV/00216275:25310/07:00005991
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Customer value to the firm; measurement; CRM (en)
http://linked.open.../riv/klicoveSlovo	Customer value to the firm CRM measurement
http://linked.open...ontrolniKodProRIV	[CA0F7DEC9EB8]
http://linked.open...i/riv/mistoVydani	Czestochowa
http://linked.open...i/riv/nazevZdroje	Logistic-Marketing Aspects of the Enterprise Management
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...vavai/riv/projekt	Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company
http://linked.open...UplatneniVysledku	2007
http://linked.open...iv/tvurceVysledku	Lošťáková, Hana Pecinová, Zuzana Jelínková, Martina
number of pages	364 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Sekcja Wydawnictw Wydzialu Zarzadzania Politechniki Czestochowskiej
https://schema.org/isbn	978-83-61118-00-8
http://localhost/t...ganizacniJednotka	25310
is http://linked.open...avai/riv/vysledek of	How to Measure Customer Value to the Firm? How to Measure Customer Value to the Firm? How to Measure Customer Value to the Firm?

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