About: How to Quantify Customer Value to the Firm?

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The aim of the paper is to describe the theoretical approach to calculation of customer value to the firm by net marketing contribution. It shows a calculation of actual and strategic customer value to the firm and their using for selection of target markets. The aim of the paper is to describe the theoretical approach to calculation of customer value to the firm by net marketing contribution. It shows a calculation of actual and strategic customer value to the firm and their using for selection of target markets. (en) Příspěvek se zabývá možnými přístupy ke kvantifikaci a měření hodnoty pro zákazníka. (cs)
Title	How to Quantify Customer Value to the Firm? How to Quantify Customer Value to the Firm? (en) Jak kvantifikovat hodnotu zákazníka pro podnik? (cs)
skos:prefLabel	How to Quantify Customer Value to the Firm? How to Quantify Customer Value to the Firm? (en) Jak kvantifikovat hodnotu zákazníka pro podnik? (cs)
skos:notation	RIV/00216275:25310/07:00005969!RIV08-GA0-25310___
http://linked.open.../vavai/riv/strany	67-69
http://linked.open...avai/riv/aktivita	P
http://linked.open...avai/riv/aktivity	P(GA402/06/0577)
http://linked.open...vai/riv/dodaniDat	2008
http://linked.open...aciTvurceVysledku	Pecinová, Zuzana Lošťáková, Hana
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Pardubice / Fakulta chemicko-technologická
http://linked.open...dnocenehoVysledku	424846
http://linked.open...ai/riv/idVysledku	RIV/00216275:25310/07:00005969
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	customer value to the firm; quantification of customer value; net marketing contribution; actual value; strategic value (en)
http://linked.open.../riv/klicoveSlovo	actual value quantification of customer value strategic value customer value to the firm net marketing contribution
http://linked.open...ontrolniKodProRIV	[18EF54A6DBBA]
http://linked.open...i/riv/mistoVydani	Tallinn
http://linked.open...i/riv/nazevZdroje	Education and Ekonomy 2007
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...vavai/riv/projekt	Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company
http://linked.open...UplatneniVysledku	2007
http://linked.open...iv/tvurceVysledku	Lošťáková, Hana Pecinová, Zuzana
number of pages	3 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Tallinn University of Technology
https://schema.org/isbn	978-9985-59-725-5
http://localhost/t...ganizacniJednotka	25310
is http://linked.open...avai/riv/vysledek of	How to Quantify Customer Value to the Firm? How to Quantify Customer Value to the Firm? How to Quantify Customer Value to the Firm?

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