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Description
  • The modern concept of marketing strategy is CRM strategy. This article outlines the types of CRM strategy which vary according to the degree of adapting an offer to costumers. The level of adaptation depends on customers? value to a company. This paper presents the results of marketing research oriented on mapping of current situation in applying of differentiated CRM strategy in B2B markets.
  • The modern concept of marketing strategy is CRM strategy. This article outlines the types of CRM strategy which vary according to the degree of adapting an offer to costumers. The level of adaptation depends on customers? value to a company. This paper presents the results of marketing research oriented on mapping of current situation in applying of differentiated CRM strategy in B2B markets. (en)
  • The modern concept of marketing strategy is CRM strategy. This article outlines the types of CRM strategy which vary according to the degree of adapting an offer to costumers. The level of adaptation depends on customers? value to a company. This paper presents the results of marketing research oriented on mapping of current situation in applying of differentiated CRM strategy in B2B markets. (cs)
Title
  • Koncepce strategie diferencovaného CRM a jejich uplatnění na B2B trzích.
  • Concepts of Differentiated CRM Strategy and their Application in B2B Markets. (en)
  • Koncepce strategie diferencovaného CRM a jejich uplatnění na B2B trzích. (cs)
skos:prefLabel
  • Koncepce strategie diferencovaného CRM a jejich uplatnění na B2B trzích.
  • Concepts of Differentiated CRM Strategy and their Application in B2B Markets. (en)
  • Koncepce strategie diferencovaného CRM a jejich uplatnění na B2B trzích. (cs)
skos:notation
  • RIV/00216275:25310/07:00005912!RIV08-GA0-25310___
http://linked.open.../vavai/riv/strany
  • 59-67
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/06/0577)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 429535
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25310/07:00005912
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Marketingová strategie; diferencované CRM; B2B trh (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [0ED45C6221C7]
http://linked.open...i/riv/mistoVydani
  • České Budějovice
http://linked.open...i/riv/nazevZdroje
  • Nové trendy v marketingu
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Lošťáková, Hana
  • Jelínková, Martina
number of pages
http://purl.org/ne...btex#hasPublisher
  • Jihočeská univerzita v Českých Budějovicích
https://schema.org/isbn
  • 978-80-7040-968-8
http://localhost/t...ganizacniJednotka
  • 25310
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