"Into contexture in development marketing and building-up inovation potential manufacturing company , advancement in date 1995 - 1997 GA CR and FR VUT BRNO, will continue answerable activity examining escalate competitive ability fabrics industrial compAssets is design complex marketing system administration company and building-up aggregate capacity. Aim is fill external client - competition-ability - and higher export performance Czech manufacturing company.Experimental working myself bring to bear in elaboration theoretical and methodical material generalized adventitious experience . Effect may be utilized for the sake of creation economic policy care and for applications in Czech manufacturing and nonInto Faculty management and economics VUT BRNO myself establish profession worked - cabinet and laboratory industrial engineering for development and application these method."@en . . "Marketing; export performance; competitive ability; innovate process; reengineering; industrial engineering"@en . "0"^^ . . "1397"^^ . . . "1"^^ . "12"^^ . . . . "2"^^ . "1397"^^ . . . . "V n\u00E1vaznosti na v\u00FDzkum marketingu a rustu inovacn\u00EDho potenci\u00E1lu prumyslov\u00FDch podniku , podporovan\u00FD v obdob\u00ED 1995 - 1997 GA CR a FR VUT Brno, budou pokracovat re\u0161itelsk\u00E9 aktivity zkoumaj\u00EDc\u00ED zvy\u0161ov\u00E1n\u00ED konkurencn\u00ED schopnosti v\u00FDrobku prumyslov\u00FDch podniku.Prostredkem je vytv\u00E1ren\u00ED komplexn\u00EDch marketingov\u00FDch syst\u00E9mu r\u00EDzen\u00ED firem a rust celkov\u00E9 v\u00FDkonnosti. C\u00EDlem je uspokojov\u00E1n\u00ED zahranicn\u00EDch z\u00E1kazn\u00EDku - konkurenceschopnost - a vy\u0161\u0161\u00ED exportn\u00ED v\u00FDkonnost cesk\u00FDch prumyslov\u00FDch podniku.V\u00FDzkumn\u00E9 pr\u00E1ce se zamer\u00ED na zpracov\u00E1n\u00ED teoretick\u00FDch i metodick\u00FDch materi\u00E1lu zobecnuj\u00EDc\u00EDch z\u00EDskan\u00E9 zku\u0161enosti. V\u00FDsledky mohou b\u00FDt vyuzity pro tvorbu hospod\u00E1rsk\u00E9 politiky st\u00E1tu a pro aplikaci v cesk\u00FDch prumyslov\u00FDch i neprumyslov\u00FDch organizac\u00EDch.Na Fakulte managementu a ekonomiky VUT Brno se vybuduje profesn\u00ED pracovi\u0161te - kabinet a laborator prumyslov\u00E9ho inzen\u00FDrstv\u00ED pro v\u00FDvoj a aplikaci techto metod." . "Faktory ovliv\u0148uj\u00EDc\u00ED konkurenceschopnost v\u00FDrobce. Z\u00E1sady koncipov\u00E1n\u00ED pr\u016Fmyslov\u00E9 politiky. Konkurenceschopnost mal\u00FDch a st\u0159edn\u00EDch firem s akcentem na region\u00E1ln\u00ED politiku. \u00DAloha marketingu, logistick\u00E1 podpora, informa\u010Dn\u00ED technologie."@en . "2008-06-02+02:00"^^ . "V\u00FDzkum zvy\u0161ov\u00E1n\u00ED konkuren\u010Dn\u00ED schopnosti \u010Desk\u00FDch pr\u016Fmyslov\u00FDch v\u00FDrobc\u016F." . "Development advance competitor's ability Czech industrial maker."@en . "Faktory ovliv\u0148uj\u00EDc\u00ED konkurenceschopnost v\u00FDrobce. Z\u00E1sady koncipov\u00E1n\u00ED pr\u016Fmyslov\u00E9 politiky. Konkurenceschopnost mal\u00FDch a st\u0159edn\u00EDch firem s akcentem na region\u00E1ln\u00ED politiku. \u00DAloha marketingu, logistick\u00E1 podpora, informa\u010Dn\u00ED technologie."@cs . . . . . . . . . . . "0"^^ .