"Brand in the Consumer Food Market"@en . . "RIV/75081431:_____/09:00000205!RIV10-MSM-75081431" . "Vochozka, Marek" . "Z\u00E1kladem dynamiky ekonomick\u00E9ho rozvoje je obchod. Ka\u017Ed\u00E1 obchodn\u00ED sm\u011Bna je v\u00E1z\u00E1na na \u00FArove\u0148 a kvalitu v\u00FDroby a jej\u00EDch jednotliv\u00FDch produkt\u016F, bez jejich uplatn\u011Bn\u00ED na trhu by v\u0161ak byla sama v\u00FDroba samo\u00FA\u010Deln\u00E1 a bezobsa\u017En\u00E1. Z cel\u00E9 \u0161k\u00E1ly v\u00FDrobk\u016F, uplat\u0148ovan\u00FDch v obchodn\u00EDm styku maj\u00ED snad nejv\u00FDznamn\u011Bj\u0161\u00ED m\u00EDsto potraviny jako z\u00E1kladn\u00ED produkt p\u0159i uspokojov\u00E1n\u00ED pot\u0159eb lid\u00ED. Monografie je zac\u00EDlena pr\u00E1v\u011B na obchod potravinami v kontextu glob\u00E1ln\u00EDch, historicko-soci\u00E1ln\u00EDch i aktu\u00E1ln\u011B dynamizuj\u00EDc\u00EDch souvislost\u00ED. Obsahovou spojnic\u00ED jednotliv\u00FDch kapitol publikace, zpracovan\u00FDch p\u0159edn\u00EDmi odborn\u00EDky z oblasti ekonomie, marketingu i samotn\u00E9 obchodn\u00ED \u010Dinnosti z \u010Cesk\u00E9 a Slovensk\u00E9 republiky je snaha odkr\u00FDt v\u00FDvojov\u00E9 souvislosti i aktu\u00E1ln\u00ED pot\u0159eby obchody s potravinami a vytvo\u0159it tak v\u011Bdeck\u00FD r\u00E1mec ucelen\u00FDch informac\u00ED pro pot\u0159eby praxe."@cs . . "Zna\u010Dka na spot\u0159ebitelsk\u00E9m trhu potravin"@cs . "V" . "Jednota, spot\u0159ebn\u00ED dru\u017Estvo" . . "Z\u00E1kladem dynamiky ekonomick\u00E9ho rozvoje je obchod. Ka\u017Ed\u00E1 obchodn\u00ED sm\u011Bna je v\u00E1z\u00E1na na \u00FArove\u0148 a kvalitu v\u00FDroby a jej\u00EDch jednotliv\u00FDch produkt\u016F, bez jejich uplatn\u011Bn\u00ED na trhu by v\u0161ak byla sama v\u00FDroba samo\u00FA\u010Deln\u00E1 a bezobsa\u017En\u00E1. Z cel\u00E9 \u0161k\u00E1ly v\u00FDrobk\u016F, uplat\u0148ovan\u00FDch v obchodn\u00EDm styku maj\u00ED snad nejv\u00FDznamn\u011Bj\u0161\u00ED m\u00EDsto potraviny jako z\u00E1kladn\u00ED produkt p\u0159i uspokojov\u00E1n\u00ED pot\u0159eb lid\u00ED. Monografie je zac\u00EDlena pr\u00E1v\u011B na obchod potravinami v kontextu glob\u00E1ln\u00EDch, historicko-soci\u00E1ln\u00EDch i aktu\u00E1ln\u011B dynamizuj\u00EDc\u00EDch souvislost\u00ED. Obsahovou spojnic\u00ED jednotliv\u00FDch kapitol publikace, zpracovan\u00FDch p\u0159edn\u00EDmi odborn\u00EDky z oblasti ekonomie, marketingu i samotn\u00E9 obchodn\u00ED \u010Dinnosti z \u010Cesk\u00E9 a Slovensk\u00E9 republiky je snaha odkr\u00FDt v\u00FDvojov\u00E9 souvislosti i aktu\u00E1ln\u00ED pot\u0159eby obchody s potravinami a vytvo\u0159it tak v\u011Bdeck\u00FD r\u00E1mec ucelen\u00FDch informac\u00ED pro pot\u0159eby praxe." . "The dynamics of economic development is business. Every business is bound to shift the level and quality of production and its various products, without applying them to the market, however, was itself a production end in itself, and empty. The entire ranges of products applied in trade are perhaps the most important place as a basic food product in meeting the needs of people. Monograph is targeted precisely to the grocery store, in the context of global, historical and social context and current dynamo. Connecting the content of each chapter publications, prepared by leading experts in economics, marketing and the actual business of the Czech and Slovak Republic is an effort to uncover the developmental context and actual needs of grocery stores and create a scientific framework for the comprehensive information needs of practice."@en . "16"^^ . "978-80-86266-18-3" . "196"^^ . "Region\u00E1ln\u00ED trh potravin" . "353386" . "RIV/75081431:_____/09:00000205" . "brand; decision making; market share"@en . "1"^^ . "\u010Cesk\u00E9 Bud\u011Bjovice" . . . "1"^^ . . . "Zna\u010Dka na spot\u0159ebitelsk\u00E9m trhu potravin" . . . "Brand in the Consumer Food Market"@en . . . . . "[5790D161A9F3]" . . "Nakladatelstv\u00ED JIH" . "Zna\u010Dka na spot\u0159ebitelsk\u00E9m trhu potravin" . "Zna\u010Dka na spot\u0159ebitelsk\u00E9m trhu potravin"@cs .