"VeRBum" . . "Rozhlasov\u00E1 reklama a jej\u00ED recipienti"@cs . . "[63D489060CDC]" . "P\u0159edklo\u017Een\u00E1 pr\u00E1ce se zab\u00FDv\u00E1 %22Rozhlasovou reklamou a jej\u00EDmi p\u0159\u00EDjemci.%22 Re\u0161er\u0161e liter\u00E1rn\u00EDch zdroj\u016F se zam\u011B\u0159uje na mluven\u00FD projev, konkr\u00E9tn\u011B na jazykov\u00E9 prvky r\u016Fzn\u00FDch v\u00FDslovnost\u00EDch styl\u016F, sou\u010Dasn\u011B charakterizuje rozhlas jako m\u00E9dium, a to s orientac\u00ED na z\u00E1kladn\u00ED principy teoretick\u00FDch i praktick\u00FDch aspekt\u016F rozhlasov\u00E9 reklamy. Pozornost je orientov\u00E1na na popis fonetick\u00FDch aspekt\u016F jak na segment\u00E1ln\u00ED, tak i suprasegment\u00E1ln\u00ED \u00FArovni. P\u0159edkl\u00E1d\u00E1 z\u00E1kladn\u00ED fonetick\u00E9 charakteristiky \u010Desk\u00E9ho jazyka ve sv\u011Btle jeho ortoepick\u00E9ho standardu. C\u00EDlem p\u0159\u00EDsp\u011Bvku je uk\u00E1zat na z\u00E1klad\u011B v\u00FDsledk\u016F kvantitativn\u00EDho \u0161et\u0159en\u00ED a percep\u010Dn\u00EDch test\u016F potenci\u00E1ln\u00ED vyu\u017Eitelnost fonetiky v marketingov\u00FDch komunikac\u00EDch, zejm\u00E9na pokud jde o variabilitu mluv\u010D\u00EDch rozhlasov\u00FDch reklam sm\u011Brem k produkt\u016Fm a c\u00EDlov\u00FDm skupin\u00E1m spot\u0159ebitel\u016F, tj uk\u00E1zat na potenci\u00E1l \u010Desk\u00E9ho jazyka a mo\u017Enosti jeho nejefektivn\u011Bj\u0161\u00EDho vyu\u017Eit\u00ED v rozhlasov\u00E9 reklam\u011B." . . . "43392" . "RIV/70883521:28130/14:43872273" . "659.14:654.195.6; 316.772.4; 658.8:316.77; 81\u00B442" . . . "RIV/70883521:28130/14:43872273!RIV15-MSM-28130___" . "P\u0159edklo\u017Een\u00E1 pr\u00E1ce se zab\u00FDv\u00E1 %22Rozhlasovou reklamou a jej\u00EDmi p\u0159\u00EDjemci.%22 Re\u0161er\u0161e liter\u00E1rn\u00EDch zdroj\u016F se zam\u011B\u0159uje na mluven\u00FD projev, konkr\u00E9tn\u011B na jazykov\u00E9 prvky r\u016Fzn\u00FDch v\u00FDslovnost\u00EDch styl\u016F, sou\u010Dasn\u011B charakterizuje rozhlas jako m\u00E9dium, a to s orientac\u00ED na z\u00E1kladn\u00ED principy teoretick\u00FDch i praktick\u00FDch aspekt\u016F rozhlasov\u00E9 reklamy. Pozornost je orientov\u00E1na na popis fonetick\u00FDch aspekt\u016F jak na segment\u00E1ln\u00ED, tak i suprasegment\u00E1ln\u00ED \u00FArovni. P\u0159edkl\u00E1d\u00E1 z\u00E1kladn\u00ED fonetick\u00E9 charakteristiky \u010Desk\u00E9ho jazyka ve sv\u011Btle jeho ortoepick\u00E9ho standardu. C\u00EDlem p\u0159\u00EDsp\u011Bvku je uk\u00E1zat na z\u00E1klad\u011B v\u00FDsledk\u016F kvantitativn\u00EDho \u0161et\u0159en\u00ED a percep\u010Dn\u00EDch test\u016F potenci\u00E1ln\u00ED vyu\u017Eitelnost fonetiky v marketingov\u00FDch komunikac\u00EDch, zejm\u00E9na pokud jde o variabilitu mluv\u010D\u00EDch rozhlasov\u00FDch reklam sm\u011Brem k produkt\u016Fm a c\u00EDlov\u00FDm skupin\u00E1m spot\u0159ebitel\u016F, tj uk\u00E1zat na potenci\u00E1l \u010Desk\u00E9ho jazyka a mo\u017Enosti jeho nejefektivn\u011Bj\u0161\u00EDho vyu\u017Eit\u00ED v rozhlasov\u00E9 reklam\u011B."@cs . . "192"^^ . . . "I" . . "Rozhlasov\u00E1 reklama a jej\u00ED recipienti" . "Rozhlasov\u00E1 reklama a jej\u00ED recipienti" . . . "1"^^ . "978-80-87500-59-0" . "Rozhlasov\u00E1 reklama a jej\u00ED recipienti"@cs . "1"^^ . "The present work deals with the \u201CRadio Advertising and Its Recipients\u201C. Searches literary sources focuses on speech, specifically on the linguistic elements of various styles of pronunciation, simultaneously characterizes radio as a medium, with a focus on the basic principles of theoretical and practical aspects of radio advertising. Attention is focused on the description of phonetic aspects of both the segmental and suprasegmentally level. It presents basic phonetic characteristics of the Czech language in light of his pronunciation standard. The aim of this paper is to show the results of a quantitative survey and perceptual test the potential utility of phonetics in marketing communications, in particular regarding the variability of radio commercials speakers towards products and target groups of consumers, i.e. show the potential of the Czech language and the possibility of its most efficient use of radio advertising."@en . . "Recipients; Its; and; Advertising; Radio"@en . "Radio Advertising and Its Recipients"@en . "Radio Advertising and Its Recipients"@en . . . . "Rozhlasov\u00E1 reklama a jej\u00ED recipienti" . "192"^^ . "G\u00F6ttlichov\u00E1, Marcela" . "Zl\u00EDn, \u010Cesk\u00E1 republika" . "28130" .