. . "Nejl\u00E9pe je st\u00E1le p\u0159ij\u00EDm\u00E1na reklama na m\u00EDst\u011B prodeje, v\u011Bt\u0161ina populace pova\u017Euje tento typ reklamy za p\u0159im\u011B\u0159en\u00FD a \u010D\u00E1st populace by dokonce p\u0159iv\u00EDtala v\u011Bt\u0161\u00ED mno\u017Estv\u00ED, p\u0159edev\u0161\u00EDm pokud jde o ochutn\u00E1vky (31 % jich \u201Echce v\u00EDce\u201C). Reklama na m\u00EDst\u011B prodeje se dlouhodob\u011B jev\u00ED jako \u201Enejperspektivn\u011Bj\u0161\u00ED\u201C m\u00E9dium, kde jsou lid\u00E9 reklamou nejm\u00E9n\u011B p\u0159esyceni a jsou ochotni p\u0159ij\u00EDmat ji v sou\u010Dasn\u00E9 intenzit\u011B a v n\u011Bkter\u00FDch p\u0159\u00EDpadech p\u0159iv\u00EDtaj\u00ED i jej\u00ED zv\u00FD\u0161en\u00ED. Skute\u010Dnost \u017Ee v\u011Bt\u0161ina n\u00E1kupn\u00EDch rozhodnut\u00ED je d\u011Bl\u00E1na na m\u00EDst\u011B prodeje, jen podtrhuje d\u016Fle\u017Eitost tohoto zji\u0161t\u011Bn\u00ED. Pokud jde o nadlinkov\u00E1 m\u00E9dia je nejv\u011Bt\u0161\u00ED p\u0159esycenost deklarov\u00E1na u komer\u010Dn\u00EDch televiz\u00ED (Nova, Prima) a naopak nejmen\u0161\u00ED u rozhlasu a novin. Je vid\u011Bt rozd\u00EDl v postoj\u00EDch k hodnocen\u00ED p\u0159im\u011B\u0159enosti reklamy u \u010Cesk\u00E9 televize po jej\u00EDm omezen\u00ED. Uv\u00E1d\u011Bn\u00E9 p\u0159esycen\u00ED dle v\u00FDsledk\u016F z minul\u00FDch v\u00FDzkum\u016F automaticky neznamen\u00E1, \u017Ee reklama v dan\u00E9m m\u00E9diu nem\u00E1 \u0161anci na zaznamen\u00E1n\u00ED, roli hraje mnoho dal\u0161\u00EDch faktor\u016F. Ur\u010Dit\u00FD prostor pro dal\u0161\u00ED reklamu je krom\u011B t\u00E9 na m\u00EDstech prodeje i u product placementu, u novin a u p\u00EDsemn\u00FDch pozv\u00E1nek do sout\u011B\u017E\u00ED."@cs . "V" . . "28130" . "RIV/70883521:28130/14:43872211" . "1" . "Nejl\u00E9pe je st\u00E1le p\u0159ij\u00EDm\u00E1na reklama na m\u00EDst\u011B prodeje, v\u011Bt\u0161ina populace pova\u017Euje tento typ reklamy za p\u0159im\u011B\u0159en\u00FD a \u010D\u00E1st populace by dokonce p\u0159iv\u00EDtala v\u011Bt\u0161\u00ED mno\u017Estv\u00ED, p\u0159edev\u0161\u00EDm pokud jde o ochutn\u00E1vky (31 % jich \u201Echce v\u00EDce\u201C). Reklama na m\u00EDst\u011B prodeje se dlouhodob\u011B jev\u00ED jako \u201Enejperspektivn\u011Bj\u0161\u00ED\u201C m\u00E9dium, kde jsou lid\u00E9 reklamou nejm\u00E9n\u011B p\u0159esyceni a jsou ochotni p\u0159ij\u00EDmat ji v sou\u010Dasn\u00E9 intenzit\u011B a v n\u011Bkter\u00FDch p\u0159\u00EDpadech p\u0159iv\u00EDtaj\u00ED i jej\u00ED zv\u00FD\u0161en\u00ED. Skute\u010Dnost \u017Ee v\u011Bt\u0161ina n\u00E1kupn\u00EDch rozhodnut\u00ED je d\u011Bl\u00E1na na m\u00EDst\u011B prodeje, jen podtrhuje d\u016Fle\u017Eitost tohoto zji\u0161t\u011Bn\u00ED. Pokud jde o nadlinkov\u00E1 m\u00E9dia je nejv\u011Bt\u0161\u00ED p\u0159esycenost deklarov\u00E1na u komer\u010Dn\u00EDch televiz\u00ED (Nova, Prima) a naopak nejmen\u0161\u00ED u rozhlasu a novin. Je vid\u011Bt rozd\u00EDl v postoj\u00EDch k hodnocen\u00ED p\u0159im\u011B\u0159enosti reklamy u \u010Cesk\u00E9 televize po jej\u00EDm omezen\u00ED. Uv\u00E1d\u011Bn\u00E9 p\u0159esycen\u00ED dle v\u00FDsledk\u016F z minul\u00FDch v\u00FDzkum\u016F automaticky neznamen\u00E1, \u017Ee reklama v dan\u00E9m m\u00E9diu nem\u00E1 \u0161anci na zaznamen\u00E1n\u00ED, roli hraje mnoho dal\u0161\u00EDch faktor\u016F. Ur\u010Dit\u00FD prostor pro dal\u0161\u00ED reklamu je krom\u011B t\u00E9 na m\u00EDstech prodeje i u product placementu, u novin a u p\u00EDsemn\u00FDch pozv\u00E1nek do sout\u011B\u017E\u00ED." . "Czechs and Advertising"@en . . . . "\u010Ce\u0161i a reklama 2014"@cs . . "\u010Ce\u0161i a reklama 2014" . "Vysekalov\u00E1, Jitka" . . . . "1"^^ . "CZ - \u010Cesk\u00E1 republika" . "\u010Ce\u0161i a reklama 2014" . "[D5DF3395E6F9]" . "The best advertising is still taken at the point of sale, the majority of the population considers this Ad for a reasonable proportion of the population would welcome even greater amount, especially as regards the tasting (31% of them %22want more%22). Advertising at the point of sale in the long term seems %22Most promising%22 medium, where people are advertising the least cloying and are willing to accept her in the current intensity and in some cases also welcomes its increase. The fact that most Purchasing decisions are made at the point of sale, only underscores the importance of this finding. Regarding Above the line is the largest media supersaturation declared in commercial television (Nova, Prima), while the smallest in radio and newspaper. One can see the difference in attitudes to assessment adequacy of advertising at Czech Television after its limitations. Reported glut according to results from previous research does not automatically mean that advertising in this medium has no chance of noting the role played by many other factors. Some space for additional advertising in addition to the points of sale even product placement, u newspapers and by written invitations to competitions."@en . "1"^^ . . "Marketing a komunikace" . . "1211-5622" . . "RIV/70883521:28130/14:43872211!RIV15-MSM-28130___" . "6543" . "Czechs and Advertising"@en . "advertising, point of sale, sales, population, media, television, product placement"@en . "\u010Ce\u0161i a reklama 2014"@cs . "2"^^ . . "2014" . . . . .