. . "978-1-61804-187-6" . . "2013-05-14+02:00"^^ . "3"^^ . "Changes in Marketing Management of Czech Services Firms in Economic Recession" . "Changes in Marketing Management of Czech Services Firms in Economic Recession"@en . . . "Changes in Marketing Management of Czech Services Firms in Economic Recession" . . "28130" . . "64927" . . "3"^^ . . . "Changes in Marketing Management of Czech Services Firms in Economic Recession"@en . "Athens, Greece" . "Athens, Greece" . . "2227-4618" . "Jur\u00E1\u0161kov\u00E1, Olga" . . . "[568AEE6FBBEB]" . "RIV/70883521:28130/13:43870608" . "WSEAS Press" . "V" . "marketing, management, economic crisis, sector, GDP, services, marketing in services"@en . . . . . "Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitiveness and prosperity of companies. This work presents the outcomes of a marketing research carried out with 89 service providers in the Czech Republic. The aim of this contribution is to conduct a partial primary investigation in order to determine the degree of impact of the economic crisis on economic performance of service providers and on their marketing management. The investigation is a part of a long-term research of the authors, which monitors the implementation of marketing in services." . "Proceedings of 1st International Conference on Perpetual Education" . . "6"^^ . "Kocourek, Josef" . "RIV/70883521:28130/13:43870608!RIV14-MSM-28130___" . . . "http://www.wseas.org" . "Ju\u0159\u00EDkov\u00E1, Martina" . . "Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitiveness and prosperity of companies. This work presents the outcomes of a marketing research carried out with 89 service providers in the Czech Republic. The aim of this contribution is to conduct a partial primary investigation in order to determine the degree of impact of the economic crisis on economic performance of service providers and on their marketing management. The investigation is a part of a long-term research of the authors, which monitors the implementation of marketing in services."@en . .