. "Kapitola analyzuje alternativn\u00ED marketingov\u00E9 strategie, kter\u00E9 pou\u017Eili zahrani\u010Dn\u00ED i \u010De\u0161t\u00ED hudebn\u00EDci v n\u011Bkolika posledn\u00EDch letech. Ve stru\u010Dnosti je zde p\u0159edstaven v\u00FDvoj hudebn\u00EDho pr\u016Fmyslu s akcentem na jeho sou\u010Dasnou situaci. Hlavn\u00ED d\u016Fraz je kladen na porovn\u00E1n\u00ED alternativn\u00EDch marketingov\u00FDch strategi\u00ED ve sv\u011Btov\u00E9m i \u010Desk\u00E9m hudebn\u00EDm pr\u016Fmyslu a nalezen\u00ED odli\u0161nost\u00ED v\u016F\u010Di b\u011B\u017En\u00E9mu marketingu a propagaci hudebn\u00EDch nahr\u00E1vek. Strategie jsou hodnoceny podle prodejnosti hudby a r\u016Fzn\u00FDch dal\u0161\u00EDch dostupn\u00FDch \u00FAdaj\u016F a faktor\u016F. V z\u00E1v\u011Bru kapitola nab\u00EDz\u00ED obecn\u00E9 shrnut\u00ED a doporu\u010Den\u00ED pro marketing a propagaci hudebn\u00EDch nahr\u00E1vek." . "1"^^ . "13"^^ . . "Alternativn\u00ED marketingov\u00E9 strategie p\u0159i prodeji hudby" . "2"^^ . "Music, music industry, marketing, marketing strategies, internet"@en . . "VeRBuM" . "Protip\u00F3ly marketingov\u00E9 komunikace" . "136"^^ . . . . "60180" . "RIV/70883521:28130/13:43870539" . . . "I" . "Alternativn\u00ED marketingov\u00E9 strategie p\u0159i prodeji hudby"@cs . "[1146D916EF61]" . "Kapitola analyzuje alternativn\u00ED marketingov\u00E9 strategie, kter\u00E9 pou\u017Eili zahrani\u010Dn\u00ED i \u010De\u0161t\u00ED hudebn\u00EDci v n\u011Bkolika posledn\u00EDch letech. Ve stru\u010Dnosti je zde p\u0159edstaven v\u00FDvoj hudebn\u00EDho pr\u016Fmyslu s akcentem na jeho sou\u010Dasnou situaci. Hlavn\u00ED d\u016Fraz je kladen na porovn\u00E1n\u00ED alternativn\u00EDch marketingov\u00FDch strategi\u00ED ve sv\u011Btov\u00E9m i \u010Desk\u00E9m hudebn\u00EDm pr\u016Fmyslu a nalezen\u00ED odli\u0161nost\u00ED v\u016F\u010Di b\u011B\u017En\u00E9mu marketingu a propagaci hudebn\u00EDch nahr\u00E1vek. Strategie jsou hodnoceny podle prodejnosti hudby a r\u016Fzn\u00FDch dal\u0161\u00EDch dostupn\u00FDch \u00FAdaj\u016F a faktor\u016F. V z\u00E1v\u011Bru kapitola nab\u00EDz\u00ED obecn\u00E9 shrnut\u00ED a doporu\u010Den\u00ED pro marketing a propagaci hudebn\u00EDch nahr\u00E1vek."@cs . "The chapter analyses the alternative marketing strategies used by several foreign and Czech musicians in recent years. In short, the development of the music industry with emphasis on its current state is introduced. The main part is devoted to a comparison of alternative marketing strategies in the global and Czech music industry and finding the differences between common and alternative marketing strategies in music recordings\u2019 promotion. The strategies are evaluated based on the sales performance of the music and various other aspects. The chapter concludes the summary and several recommendations regarding music marketing and promotion."@en . . . . "RIV/70883521:28130/13:43870539!RIV14-MSM-28130___" . . "Alternative Marketing Strategies for the Sale of Music"@en . "Glob\u00E1ln\u00ED a lok\u00E1ln\u00ED v marketingov\u00E9 komunikaci" . . "28130" . "Alternativn\u00ED marketingov\u00E9 strategie p\u0159i prodeji hudby" . "\u0160ilhav\u00EDk, Jakub" . . "Zl\u00EDn" . "Alternative Marketing Strategies for the Sale of Music"@en . "Ba\u010Duv\u010D\u00EDk, Radim" . . "978-80-87500-36-1" . . . "Alternativn\u00ED marketingov\u00E9 strategie p\u0159i prodeji hudby"@cs .