"private goods, public goods, mixed goods, culture, art, marketing communication, audience, public"@en . . . . . "Soukrom\u00E9 a ve\u0159ejn\u00E9 statky v kultu\u0159e" . "Kapitola se zab\u00FDv\u00E1 problematikou soukrom\u00FDch a ve\u0159ejn\u00FDch statk\u016F v kultu\u0159e. Soukrom\u00E9 a ve\u0159ejn\u00E9 statky jsou ekonomickou definic\u00ED situace, kdy ur\u010Dit\u00E9 produkty nemohou b\u00FDt produkov\u00E1ny na z\u00E1klad\u011B tr\u017En\u00EDho principu z d\u016Fvodu sv\u00E9 nezmen\u0161itelnosti a nevylu\u010Ditelnosti ze spot\u0159eby. Produkce ve\u0159ejn\u00FDch statk\u016F je obvykle podporov\u00E1na z ve\u0159ejn\u00FDch rozpo\u010Dt\u016F. Teoreti\u010Dt\u00ED ekonomov\u00E9 nicm\u00E9n\u011B st\u00E1le vedou diskusi, zda ve\u0159ejn\u00E9 statky opravdu existuj\u00ED, nebo zda zde o pokus ex-post vysv\u011Btlit, pro\u010D se st\u00E1ty anga\u017Euj\u00ED v produkci ur\u010Dit\u00FDch statk\u016F. Kulturn\u00ED produkty jsou ve sv\u00E9 v\u011Bt\u0161in\u011B statky sm\u00ED\u0161en\u00FDmi, kter\u00E9 nesou hodnoty souvisej\u00EDc\u00ED se soukrom\u00FDmi i ve\u0159ejn\u00FDmi statky. Tato kapitola se pokou\u0161\u00ED definovat, jak\u00E9 aspekty to jsou, jak je vn\u00EDmaj\u00ED konzumenti kulturn\u00EDch produkt\u016F a ve\u0159ejnost kulturn\u00EDch organizac\u00ED a zda se aspekt soukrom\u00E9ho a ve\u0159ejn\u00E9ho v tomto smyslu projevuje tak\u00E9 v marketingov\u00E9 komunikaci kulturn\u00EDch organizac\u00ED." . "Soukrom\u00E9 a ve\u0159ejn\u00E9 statky v kultu\u0159e"@cs . "Private and Public Goods in Cultural Production"@en . "Zl\u00EDn" . "Soukrom\u00E9 a ve\u0159ejn\u00E9 statky v kultu\u0159e" . . . . . "170044" . "Kapitola se zab\u00FDv\u00E1 problematikou soukrom\u00FDch a ve\u0159ejn\u00FDch statk\u016F v kultu\u0159e. Soukrom\u00E9 a ve\u0159ejn\u00E9 statky jsou ekonomickou definic\u00ED situace, kdy ur\u010Dit\u00E9 produkty nemohou b\u00FDt produkov\u00E1ny na z\u00E1klad\u011B tr\u017En\u00EDho principu z d\u016Fvodu sv\u00E9 nezmen\u0161itelnosti a nevylu\u010Ditelnosti ze spot\u0159eby. Produkce ve\u0159ejn\u00FDch statk\u016F je obvykle podporov\u00E1na z ve\u0159ejn\u00FDch rozpo\u010Dt\u016F. Teoreti\u010Dt\u00ED ekonomov\u00E9 nicm\u00E9n\u011B st\u00E1le vedou diskusi, zda ve\u0159ejn\u00E9 statky opravdu existuj\u00ED, nebo zda zde o pokus ex-post vysv\u011Btlit, pro\u010D se st\u00E1ty anga\u017Euj\u00ED v produkci ur\u010Dit\u00FDch statk\u016F. Kulturn\u00ED produkty jsou ve sv\u00E9 v\u011Bt\u0161in\u011B statky sm\u00ED\u0161en\u00FDmi, kter\u00E9 nesou hodnoty souvisej\u00EDc\u00ED se soukrom\u00FDmi i ve\u0159ejn\u00FDmi statky. Tato kapitola se pokou\u0161\u00ED definovat, jak\u00E9 aspekty to jsou, jak je vn\u00EDmaj\u00ED konzumenti kulturn\u00EDch produkt\u016F a ve\u0159ejnost kulturn\u00EDch organizac\u00ED a zda se aspekt soukrom\u00E9ho a ve\u0159ejn\u00E9ho v tomto smyslu projevuje tak\u00E9 v marketingov\u00E9 komunikaci kulturn\u00EDch organizac\u00ED."@cs . . . . . "VeRBuM" . "152"^^ . "Private and Public Goods in Cultural Production"@en . . "RIV/70883521:28130/12:43868235!RIV13-MSM-28130___" . . "Ba\u010Duv\u010D\u00EDk, Radim" . "1204" . . "978-80-87500-20-0" . . "V" . "1"^^ . "The chapter deals with private and public goods in culture. Private and public goods represent the economic definition of a situation where certain products can be produced on the base of market principles because of their non-rivalry and non-excludability on consumption. The production of public goods is usually supported from public sources. Theoretical economists, however, still go on a discussion whether public goods really exist, or if they mean only an attempt to explain ex post why the states are involved in the production of certain goods. Most of the cultural products are so called mixed goods that carry aspects or values associated with public and private goods. This chapter attempts to define these aspects, describe their perception by consumers of cultural products and the public of cultural organisations and find whether private and public aspects in this sense of word are also evident in marketing communication of cultural organizations."@en . "12"^^ . "1"^^ . . . . . "Soukrom\u00E9 a ve\u0159ejn\u00E9 v marketingov\u00E9 komunikaci" . "28130" . "Soukrom\u00E9 a ve\u0159ejn\u00E9 statky v kultu\u0159e"@cs . "RIV/70883521:28130/12:43868235" . "[69F6FC5A78D5]" .