"RIV/70883521:28130/11:43865954!RIV12-MSM-28130___" . "184"^^ . "Monografie se zab\u00FDv\u00E1 mo\u017Enostmi zav\u00E1d\u011Bn\u00ED marketingov\u00FDch princip\u016F do \u0159\u00EDzen\u00ED region\u00E1ln\u00EDch symfonick\u00FDch orchestr\u016F. Situaci sleduje na p\u0159\u00EDkladu symfonick\u00FDch orchestr\u016F s\u00EDdl\u00EDc\u00EDch ve \u010Dty\u0159ech moravsk\u00FDch krajsk\u00FDch m\u011Bstech, Filharmonie Brno, Moravsk\u00E9 filharmonie Olomouc, Filharmonie Bohuslava Martin\u016F Zl\u00EDn a Jan\u00E1\u010Dkovy filharmonie Ostrava. Zkoum\u00E1 souvislosti mezi kulturn\u00EDm prost\u0159ed\u00EDm v t\u011Bchto \u010Dty\u0159ech m\u011Bstech, charakteristikami publika jednotliv\u00FDch orchestr\u016F, jejich produkty, prost\u0159ed\u00EDm kon\u00E1n\u00ED koncert\u016F, specifiky cenotvorby a pou\u017E\u00EDvan\u00FDmi n\u00E1stroji marketingov\u00E9 komunikace. J\u00E1dro tvo\u0159\u00ED dv\u011B v\u00FDzkumn\u00E9 sondy do postoj\u016F filharmonick\u00E9ho publika a obecn\u00E9 ve\u0159ejnosti k v\u00E1\u017En\u00E9 hudb\u011B a k symfonick\u00FDm orchestr\u016Fm. Kniha si v\u0161\u00EDm\u00E1 d\u00EDl\u010D\u00EDch aspekt\u016F marketingov\u00E9ho \u0159\u00EDzen\u00ED region\u00E1ln\u00EDch symfonick\u00FDch orchestr\u016F, tedy prom\u011Bn jejich marketingov\u00E9ho prost\u0159ed\u00ED, p\u0159edev\u0161\u00EDm prost\u0159ed\u00ED spole\u010Densk\u00E9ho a konkuren\u010Dn\u00EDho, mo\u017Enost\u00ED segmentace publika, ot\u00E1zky tvorby produktu a jeho z\u00E1kaznick\u00FDch benefit\u016F, podm\u00EDnek konzumace hudby a jej\u00EDch ekonomick\u00FDch a spole\u010Densk\u00FDch n\u00E1klad\u016F, mo\u017Enost\u00ED propagace v\u00E1\u017En\u00E9 hudby a podm\u00EDnek financov\u00E1n\u00ED jej\u00ED produkce v\u010Detn\u011B vyu\u017Eit\u00ED n\u00E1stroj\u016F fundraisingu."@cs . "210714" . "1"^^ . "V" . "VeRBuM" . . "This monograph deals with the possibilities of implementing marketing principles in symphony orchestras in four Moravian regional seats, Brno Philharmonic Orchestra, Moravian Philharmonic Olomouc, Bohuslav Martin\u016F Philharmonic Zl\u00EDn and Jan\u00E1\u010Dek\u2019s Philharmonic Orchestra Ostrava. It explores the relationship between cultural environment in the four cities, dimensions of the orchestra\u2019s audience, their products (especially number and qualities of their subscription series), environment of their venues, specifications of the price setting and their marketing communication. Merits of the monograph are in two research studies aimed at the attitudes of the symphony orchestras\u2019 audience and the public in the four cities towards classical music and their orchestras. The monograph is focused on the partial aspects of regional symphony orchestras\u2019 marketing management, such as changes of their marketing, societal and competitive environment, possibilities of market segmentation, questions of development the product and its customers\u2019 benefits, terms of consumption of the music and its economic and social costs, possibilities of classical music\u2019s promotion and conditions of funding its performance from public and private resources."@en . . . . . "Ba\u010Duv\u010D\u00EDk, Radim" . "1"^^ . "184"^^ . "28130" . . "[960E84C55450]" . . "Marketing symfonick\u00FDch orchestr\u016F: publikum a ve\u0159ejnost moravsk\u00FDch filharmoni\u00ED" . "Marketing symfonick\u00FDch orchestr\u016F: publikum a ve\u0159ejnost moravsk\u00FDch filharmoni\u00ED" . . "Marketing of Symphony Orchestras: the Audience and Public of the Moravian Philharmonic Orchestras"@en . . . . "RIV/70883521:28130/11:43865954" . "Marketing symfonick\u00FDch orchestr\u016F: publikum a ve\u0159ejnost moravsk\u00FDch filharmoni\u00ED"@cs . . . "Marketing symfonick\u00FDch orchestr\u016F: publikum a ve\u0159ejnost moravsk\u00FDch filharmoni\u00ED" . "Zl\u00EDn" . "978-80-87500-03-3" . "1103" . . . "Marketing of Symphony Orchestras: the Audience and Public of the Moravian Philharmonic Orchestras"@en . . . . "Monografie se zab\u00FDv\u00E1 mo\u017Enostmi zav\u00E1d\u011Bn\u00ED marketingov\u00FDch princip\u016F do \u0159\u00EDzen\u00ED region\u00E1ln\u00EDch symfonick\u00FDch orchestr\u016F. Situaci sleduje na p\u0159\u00EDkladu symfonick\u00FDch orchestr\u016F s\u00EDdl\u00EDc\u00EDch ve \u010Dty\u0159ech moravsk\u00FDch krajsk\u00FDch m\u011Bstech, Filharmonie Brno, Moravsk\u00E9 filharmonie Olomouc, Filharmonie Bohuslava Martin\u016F Zl\u00EDn a Jan\u00E1\u010Dkovy filharmonie Ostrava. Zkoum\u00E1 souvislosti mezi kulturn\u00EDm prost\u0159ed\u00EDm v t\u011Bchto \u010Dty\u0159ech m\u011Bstech, charakteristikami publika jednotliv\u00FDch orchestr\u016F, jejich produkty, prost\u0159ed\u00EDm kon\u00E1n\u00ED koncert\u016F, specifiky cenotvorby a pou\u017E\u00EDvan\u00FDmi n\u00E1stroji marketingov\u00E9 komunikace. J\u00E1dro tvo\u0159\u00ED dv\u011B v\u00FDzkumn\u00E9 sondy do postoj\u016F filharmonick\u00E9ho publika a obecn\u00E9 ve\u0159ejnosti k v\u00E1\u017En\u00E9 hudb\u011B a k symfonick\u00FDm orchestr\u016Fm. Kniha si v\u0161\u00EDm\u00E1 d\u00EDl\u010D\u00EDch aspekt\u016F marketingov\u00E9ho \u0159\u00EDzen\u00ED region\u00E1ln\u00EDch symfonick\u00FDch orchestr\u016F, tedy prom\u011Bn jejich marketingov\u00E9ho prost\u0159ed\u00ED, p\u0159edev\u0161\u00EDm prost\u0159ed\u00ED spole\u010Densk\u00E9ho a konkuren\u010Dn\u00EDho, mo\u017Enost\u00ED segmentace publika, ot\u00E1zky tvorby produktu a jeho z\u00E1kaznick\u00FDch benefit\u016F, podm\u00EDnek konzumace hudby a jej\u00EDch ekonomick\u00FDch a spole\u010Densk\u00FDch n\u00E1klad\u016F, mo\u017Enost\u00ED propagace v\u00E1\u017En\u00E9 hudby a podm\u00EDnek financov\u00E1n\u00ED jej\u00ED produkce v\u010Detn\u011B vyu\u017Eit\u00ED n\u00E1stroj\u016F fundraisingu." . "symphony orchestra, philharmonic, culture, art, classical music, marketing, management, marketing communication"@en . . "Marketing symfonick\u00FDch orchestr\u016F: publikum a ve\u0159ejnost moravsk\u00FDch filharmoni\u00ED"@cs . .