"288744" . "2"^^ . "1" . "Soukalov\u00E1, Radomila" . "G\u00F6ttlichov\u00E1, Marcela" . . "2"^^ . . . . . . . "Sou\u010Dasn\u00E1 role vysok\u00E9 \u0161koly p\u0159i formov\u00E1n\u00ED ob\u010Dansk\u00E9 spole\u010Dnosti" . "The essence of the book is to further aim attention especially at the interconnection of higher education with the subjects operating in the non-profit sector as even though non-governmental organizations play more and more important role in civil society, the low number of experts still represents a very weak spot. A case study at the end of the publication may become an example of a proposal leading to more efficient link between theory and practice aiming at the sphere of non-profit sector which is applied within the study programme of the Faculty of Multimedia Communications of Tomas Bata University in Zlin."@en . "RIV/70883521:28130/10:63510087!RIV11-MSM-28130___" . "VeRBuM" . "Podstatou odborn\u00E9 monografie je upozornit p\u0159edev\u0161\u00EDm na nezbytnost propojen\u00ED vysok\u00FDch \u0161kol se subjekty p\u016Fsob\u00EDc\u00EDmi v neziskov\u00E9 sf\u00E9\u0159e, nebo\u0165 p\u0159esto\u017Ee nevl\u00E1dn\u00ED organizace hraj\u00ED st\u00E1le d\u016Fle\u017Eit\u011Bj\u0161\u00ED roli p\u0159i formov\u00E1n\u00ED ob\u010Dansk\u00E9 spole\u010Dnosti, n\u00EDzk\u00FD po\u010Det odborn\u00EDk\u016F na marketingov\u00E9 komunikace zde st\u00E1le p\u0159edstavuje velmi slab\u00E9 m\u00EDsto. P\u0159\u00EDpadov\u00E1 studie na konci publikace se m\u016F\u017Ee st\u00E1t p\u0159\u00EDkladem n\u00E1vrhu \u0159e\u0161en\u00ED vedouc\u00EDmu k efektivn\u011Bj\u0161\u00EDmu propojen\u00ED teorie a praxe se zam\u011B\u0159en\u00EDm na oblasti neziskov\u00E9 sf\u00E9ry, je\u017E se uplat\u0148uj\u00ED v r\u00E1mci studijn\u00EDho programu Fakulty multimedi\u00E1ln\u00EDch komunikac\u00ED Univerzity Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B."@cs . "Contemporary role of universities in formation of civil society"@en . . . . "[77211E21005C]" . "V" . "Podstatou odborn\u00E9 monografie je upozornit p\u0159edev\u0161\u00EDm na nezbytnost propojen\u00ED vysok\u00FDch \u0161kol se subjekty p\u016Fsob\u00EDc\u00EDmi v neziskov\u00E9 sf\u00E9\u0159e, nebo\u0165 p\u0159esto\u017Ee nevl\u00E1dn\u00ED organizace hraj\u00ED st\u00E1le d\u016Fle\u017Eit\u011Bj\u0161\u00ED roli p\u0159i formov\u00E1n\u00ED ob\u010Dansk\u00E9 spole\u010Dnosti, n\u00EDzk\u00FD po\u010Det odborn\u00EDk\u016F na marketingov\u00E9 komunikace zde st\u00E1le p\u0159edstavuje velmi slab\u00E9 m\u00EDsto. P\u0159\u00EDpadov\u00E1 studie na konci publikace se m\u016F\u017Ee st\u00E1t p\u0159\u00EDkladem n\u00E1vrhu \u0159e\u0161en\u00ED vedouc\u00EDmu k efektivn\u011Bj\u0161\u00EDmu propojen\u00ED teorie a praxe se zam\u011B\u0159en\u00EDm na oblasti neziskov\u00E9 sf\u00E9ry, je\u017E se uplat\u0148uj\u00ED v r\u00E1mci studijn\u00EDho programu Fakulty multimedi\u00E1ln\u00EDch komunikac\u00ED Univerzity Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B." . "978-80-87500-00-2" . . "Sou\u010Dasn\u00E1 role vysok\u00E9 \u0161koly p\u0159i formov\u00E1n\u00ED ob\u010Dansk\u00E9 spole\u010Dnosti" . "RIV/70883521:28130/10:63510087" . "Sou\u010Dasn\u00E1 role vysok\u00E9 \u0161koly p\u0159i formov\u00E1n\u00ED ob\u010Dansk\u00E9 spole\u010Dnosti"@cs . "Sou\u010Dasn\u00E1 role vysok\u00E9 \u0161koly p\u0159i formov\u00E1n\u00ED ob\u010Dansk\u00E9 spole\u010Dnosti"@cs . . "28130" . "Zl\u00EDn" . "Educational institutions; school marketing; project; project management; projects non-profit organizations; civil society."@en . . . . "80"^^ . . . "Contemporary role of universities in formation of civil society"@en . . "Sou\u010Dasn\u00E1 role vysok\u00E9 \u0161koly p\u0159i formov\u00E1n\u00ED ob\u010Dansk\u00E9 spole\u010Dnosti" . "80"^^ .