"Advertising; Promotion; History of Advertising; Ethics in Advertising"@en . "RIV/70883521:28130/10:63510086" . "Zl\u00EDn" . . . "RIV/70883521:28130/10:63510086!RIV11-MSM-28130___" . . "318"^^ . "Reklama" . "VeRBuM" . "1"^^ . "318"^^ . "Reklama" . "V" . "1" . "1"^^ . . . . . "Advertising"@en . "978-80-904273-3-4" . . "This publication deals with theoretical and historical aspects of advertising and marketing communication. The publication is divided into three chapters: Theoretical aspects of advertising and marketing communication, Historical aspects of advertising and marketing communication and Ethical questions of advertising and marketing communication. The publication includes many practical examples."@en . "Reklama" . "[74BE978A0E0A]" . . "Advertising"@en . . "Publikace se zab\u00FDv\u00E1 teoreticko-historick\u00FDmi aspekty reklamy a marketingov\u00E9 komunikace. Kniha p\u0159in\u00E1\u0161\u00ED teoretick\u00FD z\u00E1klad pro studium reklamy a marketingov\u00E9 komunikace. Je rozd\u011Blena do t\u0159\u00ED kapitol: Teoretick\u00E9 aspekty reklamy a marketingov\u00E9 komunikace, Historick\u00E9 aspekty reklamy a marketingov\u00E9 komunikace a Etick\u00E9 ot\u00E1zky reklamy a marketingov\u00E9 komunikace. Kniha je dopln\u011Bna p\u0159\u00EDklady z praxe." . "Reklama"@cs . "Publikace se zab\u00FDv\u00E1 teoreticko-historick\u00FDmi aspekty reklamy a marketingov\u00E9 komunikace. Kniha p\u0159in\u00E1\u0161\u00ED teoretick\u00FD z\u00E1klad pro studium reklamy a marketingov\u00E9 komunikace. Je rozd\u011Blena do t\u0159\u00ED kapitol: Teoretick\u00E9 aspekty reklamy a marketingov\u00E9 komunikace, Historick\u00E9 aspekty reklamy a marketingov\u00E9 komunikace a Etick\u00E9 ot\u00E1zky reklamy a marketingov\u00E9 komunikace. Kniha je dopln\u011Bna p\u0159\u00EDklady z praxe."@cs . . . . "28130" . . "Reklama"@cs . "Hor\u0148\u00E1k, Pavel" . "284564" . .