"Televizn\u00ED reklamy \u010Desk\u00FDch pivovar\u016F a jejich vn\u00EDm\u00E1n\u00ED" . . . "TV Commercials Czech Breweries and their Perception"@en . "49683" . . . "92"^^ . "28120" . . "Televizn\u00ED reklama byla hodnocena u pivovar\u016F Starobrno, Kru\u0161ovice, Zlatopramen, Gambrinus, Bran\u00EDk, Velk\u00E9 Popovice, Radegast, Staropramen a v odli\u0161n\u00E9m re\u017Eimu Bernard. Na z\u00E1klad\u011B teoretick\u00FDch v\u00FDchodisek byly sestaveny \u010Dty\u0159i fokus group o 10 \u010Dlenech. Aby byla dodr\u017Eena odbornost respondent\u016F, bylo jejich z\u00EDsk\u00E1v\u00E1n\u00ED prov\u00E1d\u011Bno p\u0159i akc\u00EDch pivovar\u016F nap\u0159. dny otev\u0159en\u00FDch dve\u0159\u00ED nebo v\u00FDro\u010D\u00ED pivovaru." . . "Zl\u00EDn" . "V" . . "Televizn\u00ED reklamy \u010Desk\u00FDch pivovar\u016F a jejich vn\u00EDm\u00E1n\u00ED" . "TV advertisement was evaluated concerning breweries STAROBRNO, KRUSOVICE, ZLATOPRAMEN, BRANIK, VELKE POPOVICE, RADEGAST, STAROPRAMEN and in a different frame of BERNARD brewery. Based on theoretical output, 4 focus groups were established, each having 10 members. To keep respondents expertise, their were chosen during breweries PR activities, such as \u201Eopen-up doors\u201C or brewery anniversary."@en . "1" . . "2"^^ . . . "1"^^ . "Koz\u00E1k, Vratislav" . . . "RIV/70883521:28120/14:43872439!RIV15-MSM-28120___" . . . "RIV/70883521:28120/14:43872439" . "92"^^ . "Koz\u00E1kov\u00E1, V\u011Bra" . "Televizn\u00ED reklama byla hodnocena u pivovar\u016F Starobrno, Kru\u0161ovice, Zlatopramen, Gambrinus, Bran\u00EDk, Velk\u00E9 Popovice, Radegast, Staropramen a v odli\u0161n\u00E9m re\u017Eimu Bernard. Na z\u00E1klad\u011B teoretick\u00FDch v\u00FDchodisek byly sestaveny \u010Dty\u0159i fokus group o 10 \u010Dlenech. Aby byla dodr\u017Eena odbornost respondent\u016F, bylo jejich z\u00EDsk\u00E1v\u00E1n\u00ED prov\u00E1d\u011Bno p\u0159i akc\u00EDch pivovar\u016F nap\u0159. dny otev\u0159en\u00FDch dve\u0159\u00ED nebo v\u00FDro\u010D\u00ED pivovaru."@cs . "[FEECFB00CBFD]" . "respondents expertise; focus groups; breweries; TV advertisement"@en . "TV Commercials Czech Breweries and their Perception"@en . "Televizn\u00ED reklamy \u010Desk\u00FDch pivovar\u016F a jejich vn\u00EDm\u00E1n\u00ED"@cs . "978-80-87500-62-0" . . "Televizn\u00ED reklamy \u010Desk\u00FDch pivovar\u016F a jejich vn\u00EDm\u00E1n\u00ED"@cs . "Televizn\u00ED reklamy \u010Desk\u00FDch pivovar\u016F a jejich vn\u00EDm\u00E1n\u00ED" . "VeRBuM" .