. . "This article discusses Public Relations and websites as a form of paid advertising. Websites are one of the strongest tools for spreading information. They are especially suited for public relations promotion in the health care industry. Press releases on a websites of organization are the most common form of communication with the public. The health care facilities should define the target audience, whether it is industry workers or the external public, if they would like to communicate successfully with them. A corporation may be represented in public by its chief executive officer. In addition, on a day-to-day level and for more routine announcements, the job may be delegated to the corporate communications, who will act as spokesperson. The selection and training of spokesperson are not costs, but investments into the future."@en . "Proceedings of the Electronic International Interdisciplinary Conference 2012" . "3"^^ . . "3"^^ . . . "3"^^ . . . "This article discusses Public Relations and websites as a form of paid advertising. Websites are one of the strongest tools for spreading information. They are especially suited for public relations promotion in the health care industry. Press releases on a websites of organization are the most common form of communication with the public. The health care facilities should define the target audience, whether it is industry workers or the external public, if they would like to communicate successfully with them. A corporation may be represented in public by its chief executive officer. In addition, on a day-to-day level and for more routine announcements, the job may be delegated to the corporate communications, who will act as spokesperson. The selection and training of spokesperson are not costs, but investments into the future." . . "978-80-554-0551-3" . . "2012-09-03+02:00"^^ . . "28120" . "1338-7871" . . "RIV/70883521:28120/12:43868630" . "EDIS - vydavate\u013Estvo \u017Dilinskej univerzity" . . . "public relations, health care, website, spokesperson."@en . . "S" . . "Websites as the Boundery Between Advertising and Public Relations." . "Sta\u0148kov\u00E1, Pavla" . . "180826" . "Websites as the Boundery Between Advertising and Public Relations." . . "Websites as the Boundery Between Advertising and Public Relations."@en . . "\u017Dilina" . "\u017Dilina" . "RIV/70883521:28120/12:43868630!RIV13-MSM-28120___" . "Websites as the Boundery Between Advertising and Public Relations."@en . . "Sas\u00EDnkov\u00E1, Martina" . "[A61B30F86D21]" . "Kon\u010Dit\u00EDkov\u00E1, Gabriela" .