. "An analysis of press advertising focused on the health prevention of the company Ba\u0165a in the years 1932 \u2013 1942." . . . . "An analysis of press advertising focused on the health prevention of the company Ba\u0165a in the years 1932 \u2013 1942." . "RIV/70883521:28120/12:43868629!RIV13-MSM-28120___" . . "An analysis of press advertising focused on the health prevention of the company Ba\u0165a in the years 1932 \u2013 1942."@en . "Sas\u00EDnkov\u00E1, Martina" . "28120" . . . . . "121884" . "RIV/70883521:28120/12:43868629" . "3"^^ . "[B900B90242FF]" . "978-0-9821489-8-3" . "IBIMA Publishing" . "Proceedings of the 19th IBIMA Conference on Inovation Vision 2020: stainable Growth, Entrepreneurship, and Economic Development" . "3"^^ . . . . "S" . "Sta\u0148kov\u00E1, Pavla" . . "Marketing Communication, Prevention, Prevention Care, Care about Employees, Print, Tom\u00E1\u0161 Ba\u0165a the Founder, Company Ba\u0165a Inc. by 1945"@en . . . "Barcelona" . "The Ba\u0165a company Inc. belonged among the biggest shoe-making companies in the world in the 1930\u00B4s. Its success did not lie only in the number of pairs of shoes sold but especially in a worked out and detailed Corporate social responsibility (CSR). Its integral part was marketing cooperation focused on preventive care about the health of its employees. The quality of physical and mental health is known to influence significantly the quality of employees\u00B4 work performance. The Ba\u0165a Company Inc. invested great financial resources into support of marketing communication focused on health prevention. Our research is aimed at carrying out an analysis of historical documents, especially the weekly press published by the company Ba\u0165a for its employees and inhabitants of the town of Zl\u00EDn in years 1932 \u2013 1942." . "Barcelona" . "Kon\u010Dit\u00EDkov\u00E1, Gabriela" . "The Ba\u0165a company Inc. belonged among the biggest shoe-making companies in the world in the 1930\u00B4s. Its success did not lie only in the number of pairs of shoes sold but especially in a worked out and detailed Corporate social responsibility (CSR). Its integral part was marketing cooperation focused on preventive care about the health of its employees. The quality of physical and mental health is known to influence significantly the quality of employees\u00B4 work performance. The Ba\u0165a Company Inc. invested great financial resources into support of marketing communication focused on health prevention. Our research is aimed at carrying out an analysis of historical documents, especially the weekly press published by the company Ba\u0165a for its employees and inhabitants of the town of Zl\u00EDn in years 1932 \u2013 1942."@en . . "11"^^ . . . "An analysis of press advertising focused on the health prevention of the company Ba\u0165a in the years 1932 \u2013 1942."@en . . . "2012-02-12+01:00"^^ . . .