. "Life and poverty of regional and local television broadcast"@en . "V" . . "28120" . . "Z\u00E1v\u011Bry v\u00FDzkumu zpracov\u00E1van\u00E9ho od roku 2008, jeho\u017E prim\u00E1rn\u00EDm c\u00EDlem bylo naj\u00EDt cestu, jak vyu\u017E\u00EDt digitalizaci televizn\u00EDho vys\u00EDl\u00E1n\u00ED pro rozvoj region\u00E1ln\u00EDch a lok\u00E1ln\u00EDch televiz\u00ED. Sekund\u00E1rn\u00EDm c\u00EDlem v\u00FDzkumu bylo mapov\u00E1n\u00ED cel\u00E9ho procesu digitalizace tak, aby bylo mo\u017En\u00E9 po jeho skon\u010Den\u00ED analyzovat cel\u00FD proces v souvislosti s ekonomick\u00FDm a soci\u00E1ln\u00EDm v\u00FDvojem. Nyn\u00ED v z\u00E1v\u011Bru cel\u00E9 digitalizace ji\u017E odkr\u00FDv\u00E1m zn\u00E1m\u00E1 i nezn\u00E1m\u00E1 fakta, kter\u00E1 d\u00EDky letit\u00E9mu v\u00FDzkumu prokazuji v souvislostech a to zejm\u00E9na ekonomicky motivovan\u00FDch. Z v\u00FDzkumn\u00FDch metod vyu\u017E\u00EDv\u00E1m zejm\u00E9na anal\u00FDz srovn\u00E1vaj\u00EDc\u00EDch data v \u010Dase, srovn\u00E1vac\u00ED anal\u00FDzy se zahrani\u010Dn\u00EDmi trhy a v neposledn\u00ED \u0159ad\u011B d\u00E1v\u00E1m odpov\u011B\u010F na ot\u00E1zku, pro\u010D se z digitalizace stala nam\u00EDsto \u0161ance, v\u00FDzvy nebo p\u0159\u00EDle\u017Eitosti hrozba \u010Di past." . . . . "\u010Cada, Jan" . "243095" . . "tv broadcast, digitalization, local TV, advertisement,"@en . "[AC2377BB3247]" . "1"^^ . . "RIV/70883521:28120/11:43867467!RIV12-MSM-28120___" . "Life and poverty of regional and local television broadcast"@en . . . "1"^^ . "\u017Divota b\u00EDda region\u00E1ln\u00EDho a lok\u00E1ln\u00EDho televizn\u00EDho vys\u00EDl\u00E1n\u00ED v procesu digitalizace v \u010CR" . . "In connection with finishing process of digitalization of the television broadcast in the Czech Republic, there are big changes coming also in the fields of regional and local broadcast for which digitalization should have been a benefit and a way of growth. This contribution is a summary of a long-lasting research of the problem of local broadcasting in the process of digitalization. The way from the first success in the form of acquired licence for broadcasting is slowly closing in agony out of which there exists only one way: to get rid of the licence. In this contribution you will learn why it is like that and where there are the technological, eco-nomic and social factors of this failure."@en . . . "\u017Divota b\u00EDda region\u00E1ln\u00EDho a lok\u00E1ln\u00EDho televizn\u00EDho vys\u00EDl\u00E1n\u00ED v procesu digitalizace v \u010CR"@cs . . . "Z\u00E1v\u011Bry v\u00FDzkumu zpracov\u00E1van\u00E9ho od roku 2008, jeho\u017E prim\u00E1rn\u00EDm c\u00EDlem bylo naj\u00EDt cestu, jak vyu\u017E\u00EDt digitalizaci televizn\u00EDho vys\u00EDl\u00E1n\u00ED pro rozvoj region\u00E1ln\u00EDch a lok\u00E1ln\u00EDch televiz\u00ED. Sekund\u00E1rn\u00EDm c\u00EDlem v\u00FDzkumu bylo mapov\u00E1n\u00ED cel\u00E9ho procesu digitalizace tak, aby bylo mo\u017En\u00E9 po jeho skon\u010Den\u00ED analyzovat cel\u00FD proces v souvislosti s ekonomick\u00FDm a soci\u00E1ln\u00EDm v\u00FDvojem. Nyn\u00ED v z\u00E1v\u011Bru cel\u00E9 digitalizace ji\u017E odkr\u00FDv\u00E1m zn\u00E1m\u00E1 i nezn\u00E1m\u00E1 fakta, kter\u00E1 d\u00EDky letit\u00E9mu v\u00FDzkumu prokazuji v souvislostech a to zejm\u00E9na ekonomicky motivovan\u00FDch. Z v\u00FDzkumn\u00FDch metod vyu\u017E\u00EDv\u00E1m zejm\u00E9na anal\u00FDz srovn\u00E1vaj\u00EDc\u00EDch data v \u010Dase, srovn\u00E1vac\u00ED anal\u00FDzy se zahrani\u010Dn\u00EDmi trhy a v neposledn\u00ED \u0159ad\u011B d\u00E1v\u00E1m odpov\u011B\u010F na ot\u00E1zku, pro\u010D se z digitalizace stala nam\u00EDsto \u0161ance, v\u00FDzvy nebo p\u0159\u00EDle\u017Eitosti hrozba \u010Di past."@cs . "RIV/70883521:28120/11:43867467" . "\u017Divota b\u00EDda region\u00E1ln\u00EDho a lok\u00E1ln\u00EDho televizn\u00EDho vys\u00EDl\u00E1n\u00ED v procesu digitalizace v \u010CR" . . "\u017Divota b\u00EDda region\u00E1ln\u00EDho a lok\u00E1ln\u00EDho televizn\u00EDho vys\u00EDl\u00E1n\u00ED v procesu digitalizace v \u010CR"@cs .