. . . "RIV/70883521:28120/11:43867127!RIV12-MSM-28120___" . . "The paper deals with new marketing and business trends influence \u2013 discount portals \u2013 on loyalty and customers\u00B4 faithfulness. It also reflects on the ethical plane of customer behaviour. So far, all marketing theory talks about that the customer is more profitable who returns regularly and spend money in our shop. Today it is possible to believe that this is not so long ago. Profitable for the company becomes a customer who visits the company once and perhaps never returns than the one who returns regularly. Why? To keep the customer, you need to invest much money."@en . "Je etick\u00E9 b\u00FDt neloaj\u00E1ln\u00ED?"@cs . . "Je etick\u00E9 b\u00FDt neloaj\u00E1ln\u00ED?" . "marketing, new marketing trends, discount portals, faithfulness, loyalty"@en . "Je etick\u00E9 b\u00FDt neloaj\u00E1ln\u00ED?"@cs . "Je etick\u00E9 b\u00FDt neloaj\u00E1ln\u00ED?" . . . . . "[38C53FD00577]" . . . . . "206369" . . "Pil\u00EDk, Michal" . "Is it ethical to be disloyal?"@en . "S" . "\u010Cl\u00E1nek se zab\u00FDv\u00E1 vlivem nov\u00FDch marketingov\u00FDch a obchodn\u00EDch trend\u016F \u2013 slevov\u00FDch port\u00E1l\u016F a srovn\u00E1va\u010D\u016F cen \u2013 na v\u011Brnost a loajalitu z\u00E1kazn\u00EDk\u016F. Tak\u00E9 se zam\u00FD\u0161l\u00ED nad etickou rovinou tohoto z\u00E1kaznick\u00E9ho chov\u00E1n\u00ED. Doposud ve\u0161ker\u00E9 marketingov\u00E9 teorie hovo\u0159\u00ED o tom, \u017Ee ziskov\u011Bj\u0161\u00ED z\u00E1kazn\u00EDk je ten, kter\u00FD se vrac\u00ED a kter\u00FD pravideln\u011B utr\u00E1c\u00ED v na\u0161\u00ED prodejn\u011B (firm\u011B) pen\u00EDze. Dnes je mo\u017En\u00E9 se domn\u00EDvat, \u017Ee tomu u\u017E d\u00E1vno tak nen\u00ED. Ziskov\u011Bj\u0161\u00EDm se pro firmu st\u00E1v\u00E1 z\u00E1kazn\u00EDk, kter\u00FD nav\u0161t\u00EDv\u00ED firmu jednou a mo\u017En\u00E1 se u\u017E nevr\u00E1t\u00ED ne\u017E ten, kter\u00FD se vrac\u00ED pravideln\u011B. Pro\u010D? Aby firma udr\u017Eela z\u00E1kazn\u00EDka, mus\u00ED do n\u011Bj investovat mnoho pen\u011Bz."@cs . "\u010Cl\u00E1nek se zab\u00FDv\u00E1 vlivem nov\u00FDch marketingov\u00FDch a obchodn\u00EDch trend\u016F \u2013 slevov\u00FDch port\u00E1l\u016F a srovn\u00E1va\u010D\u016F cen \u2013 na v\u011Brnost a loajalitu z\u00E1kazn\u00EDk\u016F. Tak\u00E9 se zam\u00FD\u0161l\u00ED nad etickou rovinou tohoto z\u00E1kaznick\u00E9ho chov\u00E1n\u00ED. Doposud ve\u0161ker\u00E9 marketingov\u00E9 teorie hovo\u0159\u00ED o tom, \u017Ee ziskov\u011Bj\u0161\u00ED z\u00E1kazn\u00EDk je ten, kter\u00FD se vrac\u00ED a kter\u00FD pravideln\u011B utr\u00E1c\u00ED v na\u0161\u00ED prodejn\u011B (firm\u011B) pen\u00EDze. Dnes je mo\u017En\u00E9 se domn\u00EDvat, \u017Ee tomu u\u017E d\u00E1vno tak nen\u00ED. Ziskov\u011Bj\u0161\u00EDm se pro firmu st\u00E1v\u00E1 z\u00E1kazn\u00EDk, kter\u00FD nav\u0161t\u00EDv\u00ED firmu jednou a mo\u017En\u00E1 se u\u017E nevr\u00E1t\u00ED ne\u017E ten, kter\u00FD se vrac\u00ED pravideln\u011B. Pro\u010D? Aby firma udr\u017Eela z\u00E1kazn\u00EDka, mus\u00ED do n\u011Bj investovat mnoho pen\u011Bz." . "28120" . "Is it ethical to be disloyal?"@en . . "1"^^ . . "RIV/70883521:28120/11:43867127" . . "1"^^ .