"Marketing communication is very important in environs of cities and villages, not only for solutions of crisis or specific situation and occasion, but in common life. Cities and villages, as well as firms, exist in competitive environs. They compete with other cities and villages for tourists, strive for attract new investors, firms and citizens. They use different marketing tools for this, marketing communication including. The aim of this paper is to present utilization of marketing communication tools of culture institutions in Zlin Region and to draw conclusions and recommendation for efficient marketing communication in specific environs."@en . "RIV/70883521:28120/11:43865888!RIV12-MSM-28120___" . . . . "The Marketing Communication usage in the Culture Institutions of the Zlin Region"@en . "Marketingov\u00E1 komunikace v prost\u0159ed\u00ED m\u011Bst a obc\u00ED hraje st\u00E1le d\u016Fle\u017Eit\u011Bj\u0161\u00ED \u00FAlohu, a to nejen p\u0159i \u0159e\u0161en\u00ED krizov\u00FDch \u010Di specifick\u00FDch situac\u00ED a ud\u00E1lost\u00ED, ale i v b\u011B\u017En\u00E9m \u017Eivot\u011B. M\u011Bsta a obce, stejn\u011B jako podniky existuj\u00ED v konkuren\u010Dn\u00EDm prost\u0159ed\u00ED. Soupe\u0159\u00ED s ostatn\u00EDmi m\u011Bsty a obcemi o turisty, sna\u017E\u00ED se p\u0159il\u00E1kat nov\u00E9 investory, firmy i ob\u010Dany. K tomu vyu\u017E\u00EDvaj\u00ED r\u016Fzn\u00E9 marketingov\u00E9 n\u00E1stroje, v\u010Detn\u011B marketingov\u00E9 komunikace. C\u00EDlem p\u0159\u00EDsp\u011Bvku je prezentovat vyu\u017Eit\u00ED n\u00E1stroj\u016F marketingov\u00E9 komunikace ve specifick\u00E9 oblasti m\u011Bstsk\u00E9ho marketingu, kter\u00FDm je marketing kulturn\u00EDch instituc\u00ED ve Zl\u00EDnsk\u00E9m kraji a vyvodit z\u00E1v\u011Bry a doporu\u010Den\u00ED pro efektivn\u00ED marketingovou komunikaci ve specifick\u00E9m prost\u0159ed\u00ED kultury m\u011Bst a obc\u00ED."@cs . "RIV/70883521:28120/11:43865888" . "Marketingov\u00E1 komunikace v prost\u0159ed\u00ED m\u011Bst a obc\u00ED hraje st\u00E1le d\u016Fle\u017Eit\u011Bj\u0161\u00ED \u00FAlohu, a to nejen p\u0159i \u0159e\u0161en\u00ED krizov\u00FDch \u010Di specifick\u00FDch situac\u00ED a ud\u00E1lost\u00ED, ale i v b\u011B\u017En\u00E9m \u017Eivot\u011B. M\u011Bsta a obce, stejn\u011B jako podniky existuj\u00ED v konkuren\u010Dn\u00EDm prost\u0159ed\u00ED. Soupe\u0159\u00ED s ostatn\u00EDmi m\u011Bsty a obcemi o turisty, sna\u017E\u00ED se p\u0159il\u00E1kat nov\u00E9 investory, firmy i ob\u010Dany. K tomu vyu\u017E\u00EDvaj\u00ED r\u016Fzn\u00E9 marketingov\u00E9 n\u00E1stroje, v\u010Detn\u011B marketingov\u00E9 komunikace. C\u00EDlem p\u0159\u00EDsp\u011Bvku je prezentovat vyu\u017Eit\u00ED n\u00E1stroj\u016F marketingov\u00E9 komunikace ve specifick\u00E9 oblasti m\u011Bstsk\u00E9ho marketingu, kter\u00FDm je marketing kulturn\u00EDch instituc\u00ED ve Zl\u00EDnsk\u00E9m kraji a vyvodit z\u00E1v\u011Bry a doporu\u010Den\u00ED pro efektivn\u00ED marketingovou komunikaci ve specifick\u00E9m prost\u0159ed\u00ED kultury m\u011Bst a obc\u00ED." . "[195E26B8E8A9]" . . . "240575" . "Vyu\u017Eit\u00ED marketingov\u00E9 komunikace kulturn\u00EDch instituc\u00ED ve Zl\u00EDnsk\u00E9m kraji"@cs . "1"^^ . "Vyu\u017Eit\u00ED marketingov\u00E9 komunikace kulturn\u00EDch instituc\u00ED ve Zl\u00EDnsk\u00E9m kraji"@cs . "Vyu\u017Eit\u00ED marketingov\u00E9 komunikace kulturn\u00EDch instituc\u00ED ve Zl\u00EDnsk\u00E9m kraji" . . . "Vyu\u017Eit\u00ED marketingov\u00E9 komunikace kulturn\u00EDch instituc\u00ED ve Zl\u00EDnsk\u00E9m kraji" . "V" . . . . . . "The Marketing Communication usage in the Culture Institutions of the Zlin Region"@en . "28120" . . "Marketing communications, towns and willages, culture institutions, competitive environs."@en . . . . "1"^^ . "Sta\u0148kov\u00E1, Pavla" .