"203255" . "Sta\u0148kov\u00E1, Pavla" . . . "I reklama vychov\u00E1v\u00E1" . . "[CCC26D3F7469]" . "Advertising is an integral part of the media culture of each nation. Advertising reflects the culture of a nation and a nation's culture is also reflected in advertising. Advertising educates. Firstly, advertising educates of social conscience, responsible behavior, empathy, respect, principles of healthy food, but secondly, advertising educates of disrespect (to age, to authorities), excessive consumerism, excessive consumption of drugs, the financial illiteracy, etc. The aim of article is to present the basic directions of influence of advertising and to point out the main ethical problems of human interaction advertising."@en . . . . . "Culture, Ethics, People Behavior, Education"@en . "Advertising educates"@en . "RIV/70883521:28120/11:43865735" . . . "S" . "1"^^ . "Reklama je ned\u00EDlnou sou\u010D\u00E1st\u00ED medi\u00E1ln\u00ED kultury ka\u017Ed\u00E9ho n\u00E1roda. Reklama odr\u00E1\u017E\u00ED kulturu n\u00E1roda a tak\u00E9 kultura n\u00E1roda se odr\u00E1\u017E\u00ED v reklam\u011B. Reklama vychov\u00E1v\u00E1. Na jedn\u00E9 stran\u011B vychov\u00E1v\u00E1 k soci\u00E1ln\u00EDmu c\u00EDt\u011Bn\u00ED, zodpov\u011Bdn\u00E9mu chov\u00E1n\u00ED, empatii, \u00FAct\u011B, k z\u00E1sad\u00E1m zdrav\u00E9ho stravov\u00E1n\u00ED, ale na druh\u00E9 stran\u011B tak\u00E9 k ne\u00FAct\u011B (ke st\u00E1\u0159\u00ED, k autorit\u00E1m), k nadm\u011Brn\u00E9mu konzumu, k nadm\u011Brn\u00E9 konzumaci l\u00E9k\u016F, k finan\u010Dn\u00ED negramotnosti apod. C\u00EDlem \u010Dl\u00E1nku je prezentovat z\u00E1kladn\u00ED sm\u011Bry p\u016Fsoben\u00ED reklamy a pouk\u00E1zat na hlavn\u00ED etick\u00E9 probl\u00E9my p\u016Fsoben\u00ED reklamy na \u010Dlov\u011Bka."@cs . "Reklama je ned\u00EDlnou sou\u010D\u00E1st\u00ED medi\u00E1ln\u00ED kultury ka\u017Ed\u00E9ho n\u00E1roda. Reklama odr\u00E1\u017E\u00ED kulturu n\u00E1roda a tak\u00E9 kultura n\u00E1roda se odr\u00E1\u017E\u00ED v reklam\u011B. Reklama vychov\u00E1v\u00E1. Na jedn\u00E9 stran\u011B vychov\u00E1v\u00E1 k soci\u00E1ln\u00EDmu c\u00EDt\u011Bn\u00ED, zodpov\u011Bdn\u00E9mu chov\u00E1n\u00ED, empatii, \u00FAct\u011B, k z\u00E1sad\u00E1m zdrav\u00E9ho stravov\u00E1n\u00ED, ale na druh\u00E9 stran\u011B tak\u00E9 k ne\u00FAct\u011B (ke st\u00E1\u0159\u00ED, k autorit\u00E1m), k nadm\u011Brn\u00E9mu konzumu, k nadm\u011Brn\u00E9 konzumaci l\u00E9k\u016F, k finan\u010Dn\u00ED negramotnosti apod. C\u00EDlem \u010Dl\u00E1nku je prezentovat z\u00E1kladn\u00ED sm\u011Bry p\u016Fsoben\u00ED reklamy a pouk\u00E1zat na hlavn\u00ED etick\u00E9 probl\u00E9my p\u016Fsoben\u00ED reklamy na \u010Dlov\u011Bka." . . "1"^^ . . . . . "Advertising educates"@en . "I reklama vychov\u00E1v\u00E1"@cs . . "I reklama vychov\u00E1v\u00E1" . "I reklama vychov\u00E1v\u00E1"@cs . "28120" . . "RIV/70883521:28120/11:43865735!RIV12-MSM-28120___" .