. "Kocfeldov\u00E1, Tereza" . "Dobrovoln\u00E1 certifikace jako prost\u0159edek zv\u00FD\u0161en\u00ED konkurenceschopnosti"@cs . "V sou\u010Dasn\u00E9 dob\u011B, kdy jsou v\u00FDrobky v\u00EDce \u010Di m\u00E9n\u011B podobn\u00E9, je hled\u00E1n\u00ED konkuren\u010Dn\u00ED v\u00FDhody kl\u00ED\u010Dovou ot\u00E1zkou. Konkuren\u010Dn\u00ED v\u00FDhodu m\u016F\u017Ee p\u0159in\u00E9st nadstandardn\u00ED slu\u017Eba, obal, kvalitn\u00ED distribuce k z\u00E1kazn\u00EDkovi, poskytov\u00E1n\u00ED slev \u010Di dobrovoln\u00E1 certifikace. Certifikace v\u00FDrobk\u016F akreditovan\u00FDm certifika\u010Dn\u00EDm org\u00E1nem je nestrann\u00FDm potvrzen\u00EDm shody vlastnost\u00ED v\u00FDrobk\u016F s po\u017Eadavky technick\u00E9ho p\u0159edpisu (z\u00E1kon, vyhl\u00E1\u0161ka, norma). \u010Cl\u00E1nek se zab\u00FDv\u00E1 \u00FAlohou dobrovoln\u00E9 certifikace v konkuren\u010Dn\u00EDm boji v\u00FDrobc\u016F za lep\u0161\u00ED kvalitu v\u00FDrobk\u016F."@cs . . . "prvni" . . . . "V sou\u010Dasn\u00E9 dob\u011B, kdy jsou v\u00FDrobky v\u00EDce \u010Di m\u00E9n\u011B podobn\u00E9, je hled\u00E1n\u00ED konkuren\u010Dn\u00ED v\u00FDhody kl\u00ED\u010Dovou ot\u00E1zkou. Konkuren\u010Dn\u00ED v\u00FDhodu m\u016F\u017Ee p\u0159in\u00E9st nadstandardn\u00ED slu\u017Eba, obal, kvalitn\u00ED distribuce k z\u00E1kazn\u00EDkovi, poskytov\u00E1n\u00ED slev \u010Di dobrovoln\u00E1 certifikace. Certifikace v\u00FDrobk\u016F akreditovan\u00FDm certifika\u010Dn\u00EDm org\u00E1nem je nestrann\u00FDm potvrzen\u00EDm shody vlastnost\u00ED v\u00FDrobk\u016F s po\u017Eadavky technick\u00E9ho p\u0159edpisu (z\u00E1kon, vyhl\u00E1\u0161ka, norma). \u010Cl\u00E1nek se zab\u00FDv\u00E1 \u00FAlohou dobrovoln\u00E9 certifikace v konkuren\u010Dn\u00EDm boji v\u00FDrobc\u016F za lep\u0161\u00ED kvalitu v\u00FDrobk\u016F." . "28120" . . "V" . . "Voluntary certification as a tool of the increasing competitiveness"@en . . . "311055" . "Dobrovoln\u00E1 certifikace jako prost\u0159edek zv\u00FD\u0161en\u00ED konkurenceschopnosti" . "Dobrovoln\u00E1 certifikace jako prost\u0159edek zv\u00FD\u0161en\u00ED konkurenceschopnosti"@cs . "RIV/70883521:28120/09:63508324" . "978-83-60953-24-2" . "Voluntary certification as a tool of the increasing competitiveness"@en . . "RIV/70883521:28120/09:63508324!RIV13-MSM-28120___" . "G\u00F3rnoslaska Wyzsza Sokola Handlowa" . "Nowadays, when the products are more or less similar, finding of competitive advantage is key question. Competitive advantage can be earned by service above standard, packaging, first-rate distribution to customer, sales offer or voluntary certification. Certification of products by accredited certification officer is unbiased certificate of matching products features with requests of technical rules (law, notice, standard specification). The article occupy by role of voluntary certification in competitors fight for better quality of products."@en . . "Sta\u0148kov\u00E1, Pavla" . "Dobrovoln\u00E1 certifikace jako prost\u0159edek zv\u00FD\u0161en\u00ED konkurenceschopnosti" . "Brand, product certification, voluntary certification, quality, competitiveness"@en . "500"^^ . . . "Katovice, Polsko" . "[A14EC8310560]" . . "Podnik\u00E1n\u00ED v podm\u00EDnk\u00E1ch Evropsk\u00E9 Unie" . . "11"^^ . "2"^^ . "1"^^ .