"RIV/70883521:28120/09:63508322" . . . "Soci\u00E1ln\u011B zodpov\u011Bdn\u00E1 reklama" . "Sta\u0148kov\u00E1, Pavla" . "Hradec Kr\u00E1lov\u00E9, \u010Cesk\u00E1 republika" . . "1"^^ . . "This article examines the relations between corporate social responsibility and advertising, presents different between social advertising and social responsibility of the advertising. Separate chapter presented forms of social responsibility of the advertising, inclusive of examples."@en . "Tento \u010Dl\u00E1nek zkoum\u00E1 vztah mezi soci\u00E1ln\u00ED zodpov\u011Bdnost\u00ED firem a reklamou a prezentuje rozd\u00EDly mezi soci\u00E1ln\u00ED a soci\u00E1ln\u011B zodpov\u011Bdnou reklamou. V samostatn\u00E9 kapitole jsou pak prezentov\u00E1ny formy soci\u00E1ln\u00ED zodpov\u011Bdnosti reklamy v\u010Detn\u011B konkr\u00E9tn\u00EDch p\u0159\u00EDklad\u016F."@cs . "978-80-86771-32-8" . "Mana\u017Eersk\u00E1 etika - inspirace pro 21. stolet\u00ED?" . "[FCA8552DBF97]" . "6"^^ . . . "28120" . . "1"^^ . . . "Corporate social responsibility, social advertising, social responsibility of the advertising"@en . "Corporate social responsibility; social advertising; social responsibility of the advertising"@en . . "Corporate social responsibility, social advertising, social responsibility of the advertising"@en . "180"^^ . . "Soci\u00E1ln\u011B zodpov\u011Bdn\u00E1 reklama"@cs . "341960" . "WAMAK" . "V" . "RIV/70883521:28120/09:63508322!RIV10-MSM-28120___" . "Tento \u010Dl\u00E1nek zkoum\u00E1 vztah mezi soci\u00E1ln\u00ED zodpov\u011Bdnost\u00ED firem a reklamou a prezentuje rozd\u00EDly mezi soci\u00E1ln\u00ED a soci\u00E1ln\u011B zodpov\u011Bdnou reklamou. V samostatn\u00E9 kapitole jsou pak prezentov\u00E1ny formy soci\u00E1ln\u00ED zodpov\u011Bdnosti reklamy v\u010Detn\u011B konkr\u00E9tn\u00EDch p\u0159\u00EDklad\u016F." . . . "Soci\u00E1ln\u011B zodpov\u011Bdn\u00E1 reklama"@cs . . "Soci\u00E1ln\u011B zodpov\u011Bdn\u00E1 reklama" .