. . . "3"^^ . "CZ - \u010Cesk\u00E1 republika" . "Ethics; advertising; ethical management of advertising; Ethics Code"@en . "Etick\u00E9 \u0159\u00EDzen\u00ED reklamy"@cs . . "Ethical management of advertising"@en . "1211-5622" . . . "Etick\u00E9 \u0159\u00EDzen\u00ED reklamy"@cs . "313649" . "[9A87F69620E4]" . . "Ethics as the system of moral values is conditioned to many aspects. The main aspects are especially: the percept of law each other country, attitude of the public, customers and organizations and conduct of individuals. The basic ethical aspect of advertising is presenting the true and complete information about the product that is being introduced. Ethics in advertising is impossible to restrict by legal regulations, therefore the market uses as the main tool self-regulation. The contribution is oriented on the determination of the position of ethics in the advertising, presents the ethics aspects of the advertising and introduces tools and possibilities of solution to ethical problems in advertising."@en . . "V" . "Etick\u00E9 \u0159\u00EDzen\u00ED reklamy" . "Marketing a komunikace" . . "Etick\u00E9 \u0159\u00EDzen\u00ED reklamy" . "XIX" . "Ethical management of advertising"@en . "Etika, jako syst\u00E9m mor\u00E1ln\u00EDch hodnot, je podm\u00EDn\u011Bna mnoha aspekty. Mezi hlavn\u00ED aspekty pat\u0159\u00ED zejm\u00E9na pr\u00E1vn\u00ED normy jednotliv\u00FDch zem\u00ED, postoje a n\u00E1zory ve\u0159ejnosti, z\u00E1kazn\u00EDk\u016F a organizac\u00ED a chov\u00E1n\u00ED jednotlivc\u016F. Z\u00E1kladn\u00EDm etick\u00FDm aspektem marketingu je pod\u00E1vat ve\u0159ejnosti pravdiv\u00E9 a \u00FApln\u00E9 informace o nab\u00EDzen\u00E9m produktu. P\u0159\u00EDsp\u011Bvek je zam\u011B\u0159en\u00FD na vymezen\u00ED z\u00E1kladn\u00EDho postaven\u00ED etiky v marketingu, prezentuje etick\u00E9 aspekty marketingov\u00E9ho v\u00FDzkumu a reklamy a p\u0159edkl\u00E1d\u00E1 n\u00E1stroje a mo\u017Enosti p\u0159i \u0159e\u0161en\u00ED etick\u00FDch probl\u00E9m\u016F v reklam\u011B."@cs . "1"^^ . . "Etika, jako syst\u00E9m mor\u00E1ln\u00EDch hodnot, je podm\u00EDn\u011Bna mnoha aspekty. Mezi hlavn\u00ED aspekty pat\u0159\u00ED zejm\u00E9na pr\u00E1vn\u00ED normy jednotliv\u00FDch zem\u00ED, postoje a n\u00E1zory ve\u0159ejnosti, z\u00E1kazn\u00EDk\u016F a organizac\u00ED a chov\u00E1n\u00ED jednotlivc\u016F. Z\u00E1kladn\u00EDm etick\u00FDm aspektem marketingu je pod\u00E1vat ve\u0159ejnosti pravdiv\u00E9 a \u00FApln\u00E9 informace o nab\u00EDzen\u00E9m produktu. P\u0159\u00EDsp\u011Bvek je zam\u011B\u0159en\u00FD na vymezen\u00ED z\u00E1kladn\u00EDho postaven\u00ED etiky v marketingu, prezentuje etick\u00E9 aspekty marketingov\u00E9ho v\u00FDzkumu a reklamy a p\u0159edkl\u00E1d\u00E1 n\u00E1stroje a mo\u017Enosti p\u0159i \u0159e\u0161en\u00ED etick\u00FDch probl\u00E9m\u016F v reklam\u011B." . . "1"^^ . "RIV/70883521:28120/09:63508320" . "RIV/70883521:28120/09:63508320!RIV10-MSM-28120___" . "1" . "28120" . . . "Sta\u0148kov\u00E1, Pavla" . . .