. . "1"^^ . "Zl\u00EDn" . "Mystery shopping is a research method that is based of the principle of so-called secret shopping. During the research there is observed the sellers? behaviour and also the time spent waiting, comprehensibility, form and the realization of the offer, interior, atmosphere, visage and the neatness of seller and other features which can influence the success of selling process. Within the first part of our paper is characterized the definition of mystery shopping, mystery shopping process and individual stages of realization of mystery shopping. Separate chapter presented advantages and disadvantages and limitations of mystery. The second part underlines meaning of ethics code as a professional services instrument of mystery shopping." . "V" . . . "Zl\u00EDn" . . "1"^^ . "Mystery Shopping; Mystery Coaching; Ethics Code"@en . "Ethics Code as a professional services instrument of mystery shopping" . "366581" . "Etick\u00FD kodex jako n\u00E1stroj profesion\u00E1ln\u00EDho poskytov\u00E1n\u00ED slu\u017Eeb mystery shoppingu"@cs . . "28120" . "978-80-7318-663-0" . "2008-04-10+02:00"^^ . "Mezin\u00E1rodn\u00ED Ba\u0165ova konference pro doktorandy a mlad\u00E9 v\u011Bdeck\u00E9 pracovn\u00EDky" . "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" . . . "Mystery shopping is a research method that is based of the principle of so-called secret shopping. During the research there is observed the sellers? behaviour and also the time spent waiting, comprehensibility, form and the realization of the offer, interior, atmosphere, visage and the neatness of seller and other features which can influence the success of selling process. Within the first part of our paper is characterized the definition of mystery shopping, mystery shopping process and individual stages of realization of mystery shopping. Separate chapter presented advantages and disadvantages and limitations of mystery. The second part underlines meaning of ethics code as a professional services instrument of mystery shopping."@en . "Ethics Code as a professional services instrument of mystery shopping" . "Ethics Code as a professional services instrument of mystery shopping"@en . "RIV/70883521:28120/08:63507738" . . . . "[2FB9E546A8C1]" . . . "Sta\u0148kov\u00E1, Pavla" . "RIV/70883521:28120/08:63507738!RIV09-MSM-28120___" . . "1"^^ . "Etick\u00FD kodex jako n\u00E1stroj profesion\u00E1ln\u00EDho poskytov\u00E1n\u00ED slu\u017Eeb mystery shoppingu"@cs . "Ethics Code as a professional services instrument of mystery shopping"@en . . "Mystery shopping je v\u00FDzkumn\u00E1 metoda, jej\u00ED\u017E princip vych\u00E1z\u00ED z tzv. utajen\u00E9ho n\u00E1kupu, pomoc\u00ED kter\u00E9ho je zji\u0161\u0165ov\u00E1na \u00FArove\u0148 prodeje a p\u0159ipravenost jednotliv\u00FDch prodejn\u00EDch m\u00EDst nebo pracovn\u00EDk\u016F na p\u0159\u00EDchod \u010Di telefonick\u00E9 osloven\u00ED potenci\u00E1ln\u00EDm z\u00E1kazn\u00EDkem. B\u011Bhem v\u00FDzkumu se sleduje nejen chov\u00E1n\u00ED prodejc\u016F, ale rovn\u011B\u017E i doba \u010Dek\u00E1n\u00ED, srozumitelnost, forma a proveden\u00ED nab\u00EDdky, interi\u00E9r, atmosf\u00E9ra, vzhled a upravenost prodejce a dal\u0161\u00ED jevy, kter\u00E9 ovliv\u0148uj\u00ED \u00FAsp\u011B\u0161nost prodejn\u00EDho procesu. V \u00FAvodu \u010Dl\u00E1nek charakterizuje pojem mystery shopping a prezentuje 3 z\u00E1kladn\u00ED f\u00E1ze procesu mystery shoppingu. V samostatn\u00E9 kapitole jsou uvedeny z\u00E1kladn\u00ED v\u00FDhody a nev\u00FDhody mystery shoppingu v procesu zaji\u0161\u0165ov\u00E1n\u00ED kvalitn\u00ED p\u00E9\u010De o z\u00E1kazn\u00EDky u firem poskytuj\u00EDc\u00EDch slu\u017Eeb. V druh\u00E9 \u010D\u00E1sti \u010Dl\u00E1nku je zd\u016Frazn\u011Bna \u00FAloha etick\u00E9ho kodexu jako z\u00E1kladn\u00EDho n\u00E1stroje profesion\u00E1ln\u00EDho poskytov\u00E1n\u00ED slu\u017Eeb mystery shoppingu."@cs .