"V" . . . "3"^^ . "Ostrava, \u010Cesk\u00E1 republika" . "Ot\u00E1zky kooperac\u00ED mal\u00FDch a st\u0159edn\u00EDch podnik\u016F v cestovn\u00EDm ruchu"@cs . . "1"^^ . "Ostrava, \u010Cesk\u00E1 republika" . "[80289365244C]" . . "28120" . . "Aim of the paper is to identify the crucial factors in the SMEs\u00B4 cooperation; the relationship findings can create their potential usage for the common marketing strategy formulation of the SMEs involved in the services of the tourism industry. The highest correlation has been found between the trust building and the organizational-and-cultural firm\u00B4s spectrum."@en . . . . "RIV/70883521:28120/08:63507708" . "1"^^ . "Issue of SMEs\u00B4 Cooperation in Tourism"@en . . . "373417" . "Issue of SMEs\u00B4 Cooperation in Tourism"@en . "C\u00EDlem p\u0159\u00EDsp\u011Bvku je identifikovat kritick\u00E9 faktory vznikaj\u00EDc\u00ED v kooperac\u00EDch mal\u00FDch a st\u0159edn\u00EDch podnik\u016F. Nalezen\u00E9 vztahy mohou b\u00FDt vyu\u017Eity p\u0159i tvorb\u011B spole\u010Dn\u00FDch marketingov\u00FDch strategi\u00ED mal\u00FDch a st\u0159edn\u00EDch podnik\u016F, kter\u00E9 poskytuj\u00ED slu\u017Eby v pr\u016Fmyslu turismu. Nejvy\u0161\u0161\u00ED korelace byla nalezena mezi budov\u00E1n\u00EDm d\u016Fv\u011Bry a kulturou organizace"@cs . "Chovancov\u00E1, Miloslava" . "Techn\u00E9 Ostrava 2008" . "D\u016Fm kultury, Ostrava" . "2008-10-22+02:00"^^ . "1214-8806" . "Issue of SMEs\u00B4 Cooperation in Tourism" . . . "Issue of SMEs\u00B4 Cooperation in Tourism" . "Aim of the paper is to identify the crucial factors in the SMEs\u00B4 cooperation; the relationship findings can create their potential usage for the common marketing strategy formulation of the SMEs involved in the services of the tourism industry. The highest correlation has been found between the trust building and the organizational-and-cultural firm\u00B4s spectrum." . . "Cooperative factors; organizational and cultural firm\u00B4s spectrum; marketing functions; selection of the cooperative partner; cooperative motivation; trust development"@en . . . . "Ot\u00E1zky kooperac\u00ED mal\u00FDch a st\u0159edn\u00EDch podnik\u016F v cestovn\u00EDm ruchu"@cs . "RIV/70883521:28120/08:63507708!RIV09-MSM-28120___" . . .