"Cooperation FAME UTB with Business and Non-business in Marketing Area" . . "Cooperation FAME UTB with Business and Non-business in Marketing Area"@en . . . "Spolupr\u00E1ce FaME UTB s podniky i neziskov\u00FDmi organizacemi v oblasti marketingu"@cs . . "strategic marketing; relationship marketing; partnership; praktice; research and development; Centre for Applied Economic Research; master thesis"@en . "V" . . . "978-84-612-5091-2" . "361314" . "Spolupr\u00E1ce s ve\u0159ejnost\u00ED je dnes ji\u017E ned\u00EDlnou sou\u010D\u00E1st\u00ED posl\u00E1n\u00ED t\u00E9m\u011B\u0159 ka\u017Ed\u00E9 vysok\u00E9 \u0161koly nebo univerzity v \u010Cesk\u00E9 republice. Nejinak je tomu i na Fakult\u011B managementu a ekonomiky Univerzity Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B, kter\u00E1 si podle ?Dlouhodob\u00E9ho z\u00E1m\u011Bru vzd\u011Bl\u00E1vac\u00ED a v\u011Bdeck\u00E9, v\u00FDzkumn\u00E9, v\u00FDvojov\u00E9 a dal\u0161\u00ED tv\u016Fr\u010D\u00ED \u010Dinnosti na obdob\u00ED 2006 ? 2010? klade za c\u00EDl zdokonalovat syst\u00E9m spolupr\u00E1ce s odb\u011Bratelskou sf\u00E9rou postaven\u00FD na spolupr\u00E1ci p\u0159i zad\u00E1v\u00E1n\u00ED a \u0159e\u0161en\u00ED diplomov\u00FDch prac\u00ED, zvan\u00FDch p\u0159edn\u00E1\u0161k\u00E1ch a exkurz\u00EDch student\u016F, na spole\u010Dn\u00E9m pod\u00E1v\u00E1n\u00ED p\u0159ihl\u00E1\u0161ek projekt\u016F, po\u0159\u00E1d\u00E1n\u00ED konferenc\u00ED a semin\u00E1\u0159\u016F na z\u00E1klad\u011B r\u00E1mcov\u00FDch dohod o spolupr\u00E1ci. C\u00EDlem p\u0159\u00EDsp\u011Bvku je prezentovat z\u00E1kladn\u00ED formy spolupr\u00E1ce Fakulty managementu a ekonomiky Univerzity Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B s podnikatelskou i nepodnikatelskou sf\u00E9rou, vymezit hlavn\u00ED probl\u00E9my a nedostatky a nast\u00EDnit mo\u017Enosti \u0159e\u0161en\u00ED t\u00E9to problematiky."@cs . "1"^^ . "2008-01-01+01:00"^^ . "1"^^ . . "International Association of Technology, Education and Development (IATED)" . "28120" . . "Madrid, \u0160pan\u011Blsko" . "Nowadays, a connection to practice forms is an integral part of the mission of every university in the Czech Republic. The same situation is at the Faculty of Management and Economics (FaME) at Tomas Bata University in Zl\u00EDn. A long-term research goals at FaME comprise the following areas: focus on the following topics - solving of technical, technological, economical and other problems occurring in business within bachelor's theses and dissertations, doctoral thesis, contractual research; knowledge acquired during the research activities carried out at the UTB can be offered for practical application; involvement in programmes announced by the government ministries of the Czech Republic and in EU programmes, project consultancy; educational programmes organized in compliance with the companies' requirements; internships for students in Master's and Doctoral Degree Programmes with companies or other institutions. The main aim of this article is to propose a system of partnership between" . . . "Cooperation FAME UTB with Business and Non-business in Marketing Area" . . "Nowadays, a connection to practice forms is an integral part of the mission of every university in the Czech Republic. The same situation is at the Faculty of Management and Economics (FaME) at Tomas Bata University in Zl\u00EDn. A long-term research goals at FaME comprise the following areas: focus on the following topics - solving of technical, technological, economical and other problems occurring in business within bachelor's theses and dissertations, doctoral thesis, contractual research; knowledge acquired during the research activities carried out at the UTB can be offered for practical application; involvement in programmes announced by the government ministries of the Czech Republic and in EU programmes, project consultancy; educational programmes organized in compliance with the companies' requirements; internships for students in Master's and Doctoral Degree Programmes with companies or other institutions. The main aim of this article is to propose a system of partnership between"@en . . . "Madrid" . "[D1AD9E56D0E7]" . . "Spolupr\u00E1ce FaME UTB s podniky i neziskov\u00FDmi organizacemi v oblasti marketingu"@cs . . "Cooperation FAME UTB with Business and Non-business in Marketing Area"@en . . "International Conference of Education, Research and Innovation (ICERI 2008)" . "Sta\u0148kov\u00E1, Pavla" . . "RIV/70883521:28120/08:63507703!RIV09-MSM-28120___" . . "RIV/70883521:28120/08:63507703" . . "1"^^ .