"Soci\u00E1ln\u00ED a mezikulturn\u00ED aspekty reklamy"@cs . . "Reklama je v sou\u010Dasn\u00E9 dob\u011B v\u00FDrazem kultury a komunikace v dan\u00E9 zemi. V reklam\u011B se mimo jin\u00E9 odr\u00E1\u017E\u00ED i vn\u00EDm\u00E1n\u00ED soci\u00E1ln\u00EDch a kulturn\u00EDch hodnot jako jsou nap\u0159. chudoba ve sv\u011Bt\u011B a humanit\u00E1rn\u00ED pomoc, rasismus, dom\u00E1c\u00ED n\u00E1sil\u00ED, pr\u00E1vo na informace, t\u00FDr\u00E1n\u00ED d\u011Bt\u00ED, pr\u00E1va men\u0161in, ekologie, kou\u0159en\u00ED, smrt na silnic\u00EDch, lid\u00E9 bez domova, atd. P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 problematikou soci\u00E1ln\u00EDch a mezikulturn\u00EDch aspekt\u016F, jejich vyu\u017E\u00EDv\u00E1n\u00ED v reklam\u011B a odraz t\u00E9to problematiky v etick\u00E9m ch\u00E1p\u00E1n\u00ED reklamy." . "Soci\u00E1ln\u00ED a mezikulturn\u00ED aspekty reklamy"@cs . "[258DAE5ED59A]" . "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" . "978-80-7318-768-2" . . "Reklama je v sou\u010Dasn\u00E9 dob\u011B v\u00FDrazem kultury a komunikace v dan\u00E9 zemi. V reklam\u011B se mimo jin\u00E9 odr\u00E1\u017E\u00ED i vn\u00EDm\u00E1n\u00ED soci\u00E1ln\u00EDch a kulturn\u00EDch hodnot jako jsou nap\u0159. chudoba ve sv\u011Bt\u011B a humanit\u00E1rn\u00ED pomoc, rasismus, dom\u00E1c\u00ED n\u00E1sil\u00ED, pr\u00E1vo na informace, t\u00FDr\u00E1n\u00ED d\u011Bt\u00ED, pr\u00E1va men\u0161in, ekologie, kou\u0159en\u00ED, smrt na silnic\u00EDch, lid\u00E9 bez domova, atd. P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 problematikou soci\u00E1ln\u00EDch a mezikulturn\u00EDch aspekt\u016F, jejich vyu\u017E\u00EDv\u00E1n\u00ED v reklam\u011B a odraz t\u00E9to problematiky v etick\u00E9m ch\u00E1p\u00E1n\u00ED reklamy."@cs . . "Advertising; culture; social advertising; ethics"@en . . "Sta\u0148kov\u00E1, Pavla" . "Soci\u00E1ln\u00ED a mezikulturn\u00ED aspekty reklamy" . . "2008-09-25+02:00"^^ . . . "V" . . . . "1"^^ . "1"^^ . . . "28120" . "1"^^ . "Zl\u00EDn" . . "Zl\u00EDn" . "RIV/70883521:28120/08:63507700" . . "Soci\u00E1ln\u00ED a mezikulturn\u00ED aspekty reklamy" . "Nowadays, advertising is expression of culture and communication in the present country. Advertising, among others, reflects sensation of social and cultural values as are e. g. poverty abroad and humanitarian help, racism, native force, right to information, abuse of children, law minorities, environmentalism, smoking, death on roads, unsettled people. The main aim of this article is to deal with problems of social and intercultural aspects, their exploitation in advertising and reflection of these problems in ethical comprehension of advertising."@en . "Mezin\u00E1rodn\u00ED konference k evropsk\u00E9mu mezikulturn\u00EDmu dialogu" . . . "Social and intercultural aspect of advertising"@en . "RIV/70883521:28120/08:63507700!RIV09-MSM-28120___" . "395552" . "Social and intercultural aspect of advertising"@en .