"[8B9F03147E38]" . "1"^^ . . "Z(MSM 265300021)" . . "Konzum je st\u0159edem pozornosti ji\u017E n\u011Bkolik let. Mnoho lid\u00ED v\u011B\u0159\u00ED, \u017Ee konzum je negativn\u00ED v\u011Bc. Tito kritikov\u00E9 obvykle ozna\u010Duj\u00ED za faktor r\u016Fstu konzumu a konzumn\u00EDho zp\u016Fsobu \u017Eivota pr\u00E1v\u011B reklamu. Nicm\u00E9n\u011B, reklama sama o sob\u011B nevytv\u00E1\u0159\u00ED konzumn\u00ED spole\u010Dnosti, ale konzumn\u00ED \u017Eivot, stejn\u011B jako reklamu, vytv\u00E1\u0159ej\u00ED lid\u00E9. Ale reklama m\u016F\u017Ee tak\u00E9 pom\u00E1hat. V d\u016Fsledk\u016F r\u016Fstu v\u00FDznamu ekonomick\u00FDch probl\u00E9m\u016F v na\u0161\u00ED spole\u010Dnosti, reklama m\u016F\u017Ee napomoci k ekologick\u00E9 v\u00FDchov\u011B pomoc\u00ED tzv. environmen\u00E1ln\u00ED reklamy. Reklama m\u016F\u017Ee pomoci tak\u00E9 p\u0159i \u0159e\u0161en\u00ED soci\u00E1ln\u00EDch, etick\u00FDch, rasov\u00FDch a jin\u00FDch probl\u00E9m\u016F." . . . . "Konzum je st\u0159edem pozornosti ji\u017E n\u011Bkolik let. Mnoho lid\u00ED v\u011B\u0159\u00ED, \u017Ee konzum je negativn\u00ED v\u011Bc. Tito kritikov\u00E9 obvykle ozna\u010Duj\u00ED za faktor r\u016Fstu konzumu a konzumn\u00EDho zp\u016Fsobu \u017Eivota pr\u00E1v\u011B reklamu. Nicm\u00E9n\u011B, reklama sama o sob\u011B nevytv\u00E1\u0159\u00ED konzumn\u00ED spole\u010Dnosti, ale konzumn\u00ED \u017Eivot, stejn\u011B jako reklamu, vytv\u00E1\u0159ej\u00ED lid\u00E9. Ale reklama m\u016F\u017Ee tak\u00E9 pom\u00E1hat. V d\u016Fsledk\u016F r\u016Fstu v\u00FDznamu ekonomick\u00FDch probl\u00E9m\u016F v na\u0161\u00ED spole\u010Dnosti, reklama m\u016F\u017Ee napomoci k ekologick\u00E9 v\u00FDchov\u011B pomoc\u00ED tzv. environmen\u00E1ln\u00ED reklamy. Reklama m\u016F\u017Ee pomoci tak\u00E9 p\u0159i \u0159e\u0161en\u00ED soci\u00E1ln\u00EDch, etick\u00FDch, rasov\u00FDch a jin\u00FDch probl\u00E9m\u016F."@cs . . . . "Reklama a jej\u00ED \u00FAloha v konzumn\u00ED spole\u010Dnosti" . "RIV/70883521:28120/07:63506350!RIV08-MSM-28120___" . "RIV/70883521:28120/07:63506350" . "28120" . . . "Sta\u0148kov\u00E1, Pavla" . "80-86771-23-7" . . . "447098" . "69-76" . "Consumer Society; Advertising; Environmental Advertising; Social Advertising"@en . . . "Hradec Kr\u00E1lov\u00E9" . "Reklama a jej\u00ED \u00FAloha v konzumn\u00ED spole\u010Dnosti"@cs . . "Wamak" . "1"^^ . "7"^^ . "Mana\u017Eersk\u00E1 etika - inspirace pro 21. stolet\u00ED" . "Advertising and its role in Consumer Society"@en . "Reklama a jej\u00ED \u00FAloha v konzumn\u00ED spole\u010Dnosti"@cs . "Advertising and its role in Consumer Society"@en . "Consumerism has been a topic of interest for a several years. Many people believe that consumerism is a negative thing. These critics usually link the rise of consumerism to advertising. However, advertising doesn\u00B4t make consumer society, but people make consumer society and advertising. But advertising can help us, too. Because of the growing importance of environmental issues in society, advertising can help with ecological education by environmental advertising. As well, advertising can help with solving social problems, ethics problems, race problems etc."@en . "Reklama a jej\u00ED \u00FAloha v konzumn\u00ED spole\u010Dnosti" . .