. . . "Sta\u0148kov\u00E1, Pavla" . "1"^^ . . . "978-80-7318-646-3" . "Environment\u00E1ln\u00ED reklama je \u0161iroce akceptov\u00E1na jako nov\u00FD trend v marketingov\u00E9 komunikaci. V d\u016Fsledku r\u016Fstu v\u00FDznamu ekologick\u00FDch probl\u00E9m\u016F v na\u0161\u00ED spole\u010Dnosti se i reklamn\u00ED ve\u0159ejnost rozhodla roz\u0161\u00ED\u0159it oblast reklamy o sebek\u00E1ze\u0148 a odpov\u011Bdn\u00E9 vyu\u017E\u00EDv\u00E1n\u00ED environment\u00E1ln\u00ED reklamy. Environment\u00E1ln\u00ED reklamu m\u016F\u017Eeme ch\u00E1pat jako reklamu s environment\u00E1ln\u00EDm aspektem, tzn. reklamu obsahuj\u00EDc\u00ED jak\u00FDkoliv prvek \u010Dinnost\u00ED, v\u00FDrobk\u016F nebo slu\u017Eeb organizac\u00ED, kter\u00FD m\u016F\u017Ee ovliv\u0148ovat \u017Eivotn\u00ED prost\u0159ed\u00ED. C\u00EDlem p\u0159\u00EDsp\u011Bvku je prezentovat z\u00E1kladn\u00ED z\u00E1sady a probl\u00E9my environment\u00E1ln\u00ED reklamy s d\u016Frazem etiku a spole\u010Denskou odpov\u011Bdnost firem." . "1"^^ . "[6C76077138B7]" . . "Environment\u00E1ln\u00ED reklama jako nov\u00FD trend marketingov\u00E9 komunikace" . "Environment\u00E1ln\u00ED reklama jako nov\u00FD trend marketingov\u00E9 komunikace"@cs . "Ethics; Corporate Social Responsibility; Marketing Communication; Environmental Advertising; Environmental Ethics Code"@en . "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" . "Environment\u00E1ln\u00ED reklama je \u0161iroce akceptov\u00E1na jako nov\u00FD trend v marketingov\u00E9 komunikaci. V d\u016Fsledku r\u016Fstu v\u00FDznamu ekologick\u00FDch probl\u00E9m\u016F v na\u0161\u00ED spole\u010Dnosti se i reklamn\u00ED ve\u0159ejnost rozhodla roz\u0161\u00ED\u0159it oblast reklamy o sebek\u00E1ze\u0148 a odpov\u011Bdn\u00E9 vyu\u017E\u00EDv\u00E1n\u00ED environment\u00E1ln\u00ED reklamy. Environment\u00E1ln\u00ED reklamu m\u016F\u017Eeme ch\u00E1pat jako reklamu s environment\u00E1ln\u00EDm aspektem, tzn. reklamu obsahuj\u00EDc\u00ED jak\u00FDkoliv prvek \u010Dinnost\u00ED, v\u00FDrobk\u016F nebo slu\u017Eeb organizac\u00ED, kter\u00FD m\u016F\u017Ee ovliv\u0148ovat \u017Eivotn\u00ED prost\u0159ed\u00ED. C\u00EDlem p\u0159\u00EDsp\u011Bvku je prezentovat z\u00E1kladn\u00ED z\u00E1sady a probl\u00E9my environment\u00E1ln\u00ED reklamy s d\u016Frazem etiku a spole\u010Denskou odpov\u011Bdnost firem."@cs . . "RIV/70883521:28120/07:63506348!RIV08-MSM-28120___" . . "6"^^ . "Z(MSM 265300021)" . "120" . "Zl\u00EDn" . . . . "Environmental advertising as a new trend of marketing communications"@en . "Environmental advertising as a new trend of marketing communications"@en . . . . "Znalostn\u00ED ekonomika - trendy rozvoje vzd\u011Bl\u00E1v\u00E1n\u00ED, v\u011Bdy a praxe" . "28120" . "Environmental advertising is widely accepted as a new trend of marketing communications. Because of the growing importance of environmental issues in our society, advertising public decided to extend the area of self-discipline and responsible use environmental advertising. Environmental advertising is to be taken as advertising with environmental aspect, that means advertising with an element of an organisation\u00B4s activities or products that can interact with the environment. The main aim of this article is to present major principles and problems of the environmental advertising forcefully an ethics and a Corporate Social Responsibility."@en . . . . "Environment\u00E1ln\u00ED reklama jako nov\u00FD trend marketingov\u00E9 komunikace" . "420289" . "RIV/70883521:28120/07:63506348" . "Environment\u00E1ln\u00ED reklama jako nov\u00FD trend marketingov\u00E9 komunikace"@cs .