"4"^^ . . "28120" . "Etick\u00E9 aspekty reklamy" . . . "1"^^ . "%22(KO)M\u00C9DIA%22" . "RIV/70883521:28120/07:63506347" . . . "Ethical Aspects of Advertising"@en . "Ethics as the system of moral values is conditioned to many aspects. The main aspects are especially: the percept of law each other country, attitude of the public, customers and organizations and conduct of individuals. The basic ethical aspect of advertising is presenting the true and complete information about the product that is being introduced. Ethics in advertising is impossible to restrict by legal regulations, therefore the market uses as the main tool self-regulation. The contribution is oriented on the determination of the position of ethics in the advertising, presents the ethics aspects of the advertising and introduces tools and possibilities of solution to ethical problems in advertising."@en . "1-4" . "1"^^ . "Etika, jako syst\u00E9m mor\u00E1ln\u00EDch hodnot, je podm\u00EDn\u011Bna mnoha aspekty. Mezi hlavn\u00ED aspekty pat\u0159\u00ED zejm\u00E9na pr\u00E1vn\u00ED normy jednotliv\u00FDch zem\u00ED, postoje a n\u00E1zory ve\u0159ejnosti, z\u00E1kazn\u00EDk\u016F a organizac\u00ED a chov\u00E1n\u00ED jednotlivc\u016F. Z\u00E1kladn\u00EDm etick\u00FDm aspektem reklamy je pod\u00E1vat ve\u0159ejnosti pravdiv\u00E9 a \u00FApln\u00E9 informace o nab\u00EDzen\u00E9m produktu. Etiku v reklam\u011B nelze omezit pr\u00E1vn\u00EDm p\u0159edpisem, proto vyu\u017E\u00EDv\u00E1 trh jako z\u00E1kladn\u00ED n\u00E1stroj tzv. samoregulaci. P\u0159\u00EDsp\u011Bvek je zam\u011B\u0159en\u00FD na vymezen\u00ED z\u00E1kladn\u00EDho postaven\u00ED etiky v reklam\u011B, prezentuje etick\u00E9 aspekty reklamy a p\u0159edkl\u00E1d\u00E1 n\u00E1stroje a mo\u017Enosti p\u0159i \u0159e\u0161en\u00ED etick\u00FDch probl\u00E9m\u016F v reklam\u011B." . . . . "[9336D12A022B]" . "Etika, jako syst\u00E9m mor\u00E1ln\u00EDch hodnot, je podm\u00EDn\u011Bna mnoha aspekty. Mezi hlavn\u00ED aspekty pat\u0159\u00ED zejm\u00E9na pr\u00E1vn\u00ED normy jednotliv\u00FDch zem\u00ED, postoje a n\u00E1zory ve\u0159ejnosti, z\u00E1kazn\u00EDk\u016F a organizac\u00ED a chov\u00E1n\u00ED jednotlivc\u016F. Z\u00E1kladn\u00EDm etick\u00FDm aspektem reklamy je pod\u00E1vat ve\u0159ejnosti pravdiv\u00E9 a \u00FApln\u00E9 informace o nab\u00EDzen\u00E9m produktu. Etiku v reklam\u011B nelze omezit pr\u00E1vn\u00EDm p\u0159edpisem, proto vyu\u017E\u00EDv\u00E1 trh jako z\u00E1kladn\u00ED n\u00E1stroj tzv. samoregulaci. P\u0159\u00EDsp\u011Bvek je zam\u011B\u0159en\u00FD na vymezen\u00ED z\u00E1kladn\u00EDho postaven\u00ED etiky v reklam\u011B, prezentuje etick\u00E9 aspekty reklamy a p\u0159edkl\u00E1d\u00E1 n\u00E1stroje a mo\u017Enosti p\u0159i \u0159e\u0161en\u00ED etick\u00FDch probl\u00E9m\u016F v reklam\u011B."@cs . . "Etick\u00E9 aspekty reklamy"@cs . . "Etick\u00E9 aspekty reklamy"@cs . "RIV/70883521:28120/07:63506347!RIV08-MSM-28120___" . "Ethics; Advertising; Self-regulation; Ethics code"@en . "Etick\u00E9 aspekty reklamy" . . . "420538" . "Z(MSM 265300021)" . "978-80-7318-677-7" . "Zl\u00EDn" . "Sta\u0148kov\u00E1, Pavla" . . . "Ethical Aspects of Advertising"@en . . "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" . .