"Vacul\u00EDkov\u00E1, Marcela" . "E+M. Ekonomie a Management" . "[F39EF65436A8]" . "CZ - \u010Cesk\u00E1 republika" . "435868" . . "Z(MSM 265300021)" . . "RIV/70883521:28120/07:63506345" . "Mystery shopping jako n\u00E1stroj marketingov\u00E9ho v\u00FDzkumu"@cs . "1212-3609" . . "RIV/70883521:28120/07:63506345!RIV08-MSM-28120___" . "10." . . . . . "Mystery Shopping as an Instrument of Marketing Research" . "Sta\u0148kov\u00E1, Pavla" . "28120" . . "1" . "The paper deals with a research method called mystery shopping. Mystery shopping is a research method that is based on the principle of so-called secret shopping. During the research there is observed the seller's behaviour and also the time spent waiting, comprehensibility, form and the realization of the offer, interior, atmosphere, visage and the neatness of seller and other features which can influence the success of selling process. Within the first part of our paper is characterized the definition of mystery coaching and mystery shopping, mystery shopping process and individual stages of realization of mystery shopping. Separate chapter contains the control sheet as the basic document for both purchaser and provider of mystery shopping. The second part presented advantages and disadvantages and limitations of mystery shopping and the situation of mystery shopping agencies in the Czech Republic." . . . "Mystery shopping jako n\u00E1stroj marketingov\u00E9ho v\u00FDzkumu"@cs . "\u010Cl\u00E1nek pojedn\u00E1v\u00E1 o metod\u011B marketingov\u00E9ho v\u00FDzkumu zvan\u00E9 mystery shopping. Mystery shopping je v\u00FDzkumn\u00E1 metoda, jej\u00ED\u017E princip vych\u00E1z\u00ED z tzv. utajen\u00E9ho n\u00E1kupu, pomoc\u00ED kter\u00E9ho je zji\u0161\u0165ov\u00E1na \u00FArove\u0148 prodeje a p\u0159ipravenost jednotliv\u00FDch prodejn\u00EDch m\u00EDst nebo pracovn\u00EDk\u016F na p\u0159\u00EDchod \u010Di telefonick\u00E9 osloven\u00ED potenci\u00E1ln\u00EDm z\u00E1kazn\u00EDkem. B\u011Bhem v\u00FDzkumu se sleduje nejen chov\u00E1n\u00ED prodejc\u016F, ale rovn\u011B\u017E i doba \u010Dek\u00E1n\u00ED, srozumitelnost, forma a proveden\u00ED nab\u00EDdky, interi\u00E9r, atmosf\u00E9ra, vzhled a upravenost prodejce a dal\u0161\u00ED jevy, kter\u00E9 ovliv\u0148uj\u00ED \u00FAsp\u011B\u0161nost prodejn\u00EDho procesu."@cs . "Mystery Shopping as an Instrument of Marketing Research"@en . . . . . "Mystery Shopping as an Instrument of Marketing Research" . "The paper deals with a research method called mystery shopping. Mystery shopping is a research method that is based on the principle of so-called secret shopping. During the research there is observed the seller's behaviour and also the time spent waiting, comprehensibility, form and the realization of the offer, interior, atmosphere, visage and the neatness of seller and other features which can influence the success of selling process. Within the first part of our paper is characterized the definition of mystery coaching and mystery shopping, mystery shopping process and individual stages of realization of mystery shopping. Separate chapter contains the control sheet as the basic document for both purchaser and provider of mystery shopping. The second part presented advantages and disadvantages and limitations of mystery shopping and the situation of mystery shopping agencies in the Czech Republic."@en . . "mystery coaching; mystery shopping; kontroln\u00ED list; agentury mystery shoppingu"@en . "6"^^ . "1"^^ . "2"^^ . "Strany: 108-113" . . "Mystery Shopping as an Instrument of Marketing Research"@en .