"Internetov\u00E1 reklama jako sou\u010D\u00E1st elektronick\u00E9ho marketingu a jej\u00ED vyu\u017Eit\u00ED \u010Desk\u00FDmi firmami" . "Internet advertisement as a part of electronic marketing and its usage by Czech companies"@en . . . . "Internetov\u00E1 reklama jako sou\u010D\u00E1st elektronick\u00E9ho marketingu a jej\u00ED vyu\u017Eit\u00ED \u010Desk\u00FDmi firmami" . "28120" . "Pil\u00EDk, Michal" . "1"^^ . "RIV/70883521:28120/07:63506340" . "427245" . . . "Internet advertisement as a part of electronic marketing and its usage by Czech companies"@en . . . . "The paper deals with Internet advertisement usage by Czech companies. It comes out from dissertation work New Marketing as an Opportunity of Increasing Marketing Influence on Enterprise Competitiveness whit was successfully justified in June 2007."@en . "978-80-7318-677-7" . . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 vyu\u017Eit\u00EDm internetov\u00E9 reklamy \u010Desk\u00FDmi firmami. Vych\u00E1z\u00ED z diserta\u010Dn\u00ED pr\u00E1ce Nov\u00FD marketing jako p\u0159\u00EDle\u017Eitost zv\u00FD\u0161en\u00ED vlivu marketingu na dosa\u017Een\u00ED konkuren\u010Dn\u00EDch v\u00FDhod, kter\u00E1 byla \u00FAsp\u011B\u0161n\u011B obh\u00E1jena v \u010Dervnu 2007." . "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" . . "Z(MSM 265300021)" . "1"^^ . "Zl\u00EDn" . "Internetov\u00E1 reklama jako sou\u010D\u00E1st elektronick\u00E9ho marketingu a jej\u00ED vyu\u017Eit\u00ED \u010Desk\u00FDmi firmami"@cs . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 vyu\u017Eit\u00EDm internetov\u00E9 reklamy \u010Desk\u00FDmi firmami. Vych\u00E1z\u00ED z diserta\u010Dn\u00ED pr\u00E1ce Nov\u00FD marketing jako p\u0159\u00EDle\u017Eitost zv\u00FD\u0161en\u00ED vlivu marketingu na dosa\u017Een\u00ED konkuren\u010Dn\u00EDch v\u00FDhod, kter\u00E1 byla \u00FAsp\u011B\u0161n\u011B obh\u00E1jena v \u010Dervnu 2007."@cs . "Internetov\u00E1 reklama jako sou\u010D\u00E1st elektronick\u00E9ho marketingu a jej\u00ED vyu\u017Eit\u00ED \u010Desk\u00FDmi firmami"@cs . . . "Internet; advertisement; electronic marketing; Internet advertisement"@en . . . "RIV/70883521:28120/07:63506340!RIV08-MSM-28120___" . "[A250805D8266]" . "1" . . . "%22(KO)M\u00C9DIA%22 (KO) jako KOoperace, KOexistence, KOedukace, KOlize, KOrelace Ko jako Komunikace, Komerce, Kompetence, Kompatibilita, Komparace" . "1"^^ .