. "21" . "80-248-1166-9" . "Pas\u00EDvn\u00ED telemarketing bankovn\u00EDch instituc\u00ED"@cs . "2"^^ . "Sta\u0148kov\u00E1, Pavla" . . "Market of banking services is a high competitive market and banks use lot of different tools for possibility to influence potentional customers and offer bank products. Nowadays bank companies often use telephonic marketing for competitive faith, as a passive as an active. Advantage of telephonic marketing is 24 hours service for customers, for example make an offer, a transaction, a reclaim and a complete service. The research conducted by Faculty of Management and Economics of Tomas Bata University in Zl\u00EDn had to find out offer of telephonic marketing especially passive telephonic marketing and reality quality and level of these services too."@en . . . "Passive Telephonic Marketing of Bank Institutions"@en . . "Vysok\u00E1 \u0161kola b\u00E1\u0148sk\u00E1 - Technick\u00E1 univerzita Ostrava" . "1"^^ . "8"^^ . "Pas\u00EDvn\u00ED telemarketing bankovn\u00EDch instituc\u00ED"@cs . . . . . "sborn\u00EDk anotac\u00ED Marketing? Pro\u010D ne!" . . . "rh bankovn\u00EDch slu\u017Eeb je vysoce konkuren\u010Dn\u00EDm trhem a banky vyu\u017E\u00EDvaj\u00ED spousty r\u016Fzn\u00FDch n\u00E1stroj\u016F, jak ovlivnit potenci\u00E1ln\u00EDho z\u00E1kazn\u00EDka a nab\u00EDdnout mu bankovn\u00ED produkt. Je ji\u017E t\u00E9m\u011B\u0159 b\u011B\u017Enou prax\u00ED, \u017Ee ke sv\u00E9mu konkuren\u010Dn\u00EDmu boji pou\u017E\u00EDvaj\u00ED telemarketing a to jak pasivn\u00ED, tak i aktivn\u00ED. Telemarketing m\u00E1 v\u00FDhodu zejm\u00E9na v tom, \u017Ee dok\u00E1\u017Ee poskytnout sv\u00E9mu z\u00E1kazn\u00EDkovi servis 24 hodin denn\u011B, jako nap\u0159\u00EDklad p\u0159\u00EDjem objedn\u00E1vek, vy\u0159izov\u00E1n\u00ED transakc\u00ED, p\u0159\u00EDjem reklamac\u00ED \u010Di kompletn\u00ED servis. Pr\u016Fzkum proveden\u00FD na Fakult\u011B managementu a ekonomiky Univerzity Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B m\u011Bl za \u00FAkol zmapovat nejen nab\u00EDdku telemarketingov\u00FDch slu\u017Eeb s d\u016Frazem na pasivn\u00ED telemarketing, ale rovn\u011B\u017E zjistit skute\u010Dnou kvalitu a \u00FArove\u0148 t\u011Bchto slu\u017Eeb." . "Pas\u00EDvn\u00ED telemarketing bankovn\u00EDch instituc\u00ED" . . "Ostrava" . "telemarketing; aktivn\u00ED a pasivn\u00ED telemarketing; banky; call centrum; informa\u010Dn\u00ED linka; telefonn\u00ED bankovnictv\u00ED"@en . "RIV/70883521:28120/06:63504878" . . "Kr\u00E1lov\u00E1, Jitka" . . "rh bankovn\u00EDch slu\u017Eeb je vysoce konkuren\u010Dn\u00EDm trhem a banky vyu\u017E\u00EDvaj\u00ED spousty r\u016Fzn\u00FDch n\u00E1stroj\u016F, jak ovlivnit potenci\u00E1ln\u00EDho z\u00E1kazn\u00EDka a nab\u00EDdnout mu bankovn\u00ED produkt. Je ji\u017E t\u00E9m\u011B\u0159 b\u011B\u017Enou prax\u00ED, \u017Ee ke sv\u00E9mu konkuren\u010Dn\u00EDmu boji pou\u017E\u00EDvaj\u00ED telemarketing a to jak pasivn\u00ED, tak i aktivn\u00ED. Telemarketing m\u00E1 v\u00FDhodu zejm\u00E9na v tom, \u017Ee dok\u00E1\u017Ee poskytnout sv\u00E9mu z\u00E1kazn\u00EDkovi servis 24 hodin denn\u011B, jako nap\u0159\u00EDklad p\u0159\u00EDjem objedn\u00E1vek, vy\u0159izov\u00E1n\u00ED transakc\u00ED, p\u0159\u00EDjem reklamac\u00ED \u010Di kompletn\u00ED servis. Pr\u016Fzkum proveden\u00FD na Fakult\u011B managementu a ekonomiky Univerzity Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B m\u011Bl za \u00FAkol zmapovat nejen nab\u00EDdku telemarketingov\u00FDch slu\u017Eeb s d\u016Frazem na pasivn\u00ED telemarketing, ale rovn\u011B\u017E zjistit skute\u010Dnou kvalitu a \u00FArove\u0148 t\u011Bchto slu\u017Eeb."@cs . "Z(MSM 265300021)" . "[F0C8176171CF]" . "Passive Telephonic Marketing of Bank Institutions"@en . "Pas\u00EDvn\u00ED telemarketing bankovn\u00EDch instituc\u00ED" . "491593" . . . "RIV/70883521:28120/06:63504878!RIV07-MSM-28120___" . . . "28120" .