"28120" . "Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zl\u00EDn"@en . "e-learning; multimedia; business-to-business marketing"@en . . . . . . "Business-to-Business marketing is one of the marketing subjects which form backbone of the first year Management and Marketing courses at Follow-up Master's Degree Programme at TBU in Zl\u00EDn, Faculty of Management and Economics. This paper shows partial steps of converting this subject to multimedia form which is more attractive for full-time and combined students' usage and distance study as well." . "Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zl\u00EDn"@cs . "RIV/70883521:28120/06:63504870!RIV07-MSM-28120___" . "Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zl\u00EDn"@en . "Pil\u00EDk, Michal" . . "1"^^ . . . "1"^^ . "Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zl\u00EDn"@cs . . "Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zl\u00EDn" . "Bratislava" . . "487282" . . . . "4"^^ . "160-163" . "Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zl\u00EDn" . "Virtual university 2006" . "RIV/70883521:28120/06:63504870" . . "[4655281DDDD6]" . "Z(MSM 265300021)" . "Business-to-Business marketing is one of the marketing subjects which form backbone of the first year Management and Marketing courses at Follow-up Master's Degree Programme at TBU in Zl\u00EDn, Faculty of Management and Economics. This paper shows partial steps of converting this subject to multimedia form which is more attractive for full-time and combined students' usage and distance study as well."@en . "P\u0159edm\u011Bt Pr\u016Fmyslov\u00FD marketing je jedn\u00EDm z marketingov\u00FDch p\u0159edm\u011Bt\u016F, kter\u00E9 tvo\u0159\u00ED z\u00E1klad prvn\u00EDho ro\u010Dn\u00EDku magistersk\u00E9ho studijn\u00EDho programu specializace Management marketing na Fakult\u011B managementu a ekonomiky Univerzity Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B. Tento p\u0159\u00EDsp\u011Bvek m\u00E1 uk\u00E1zat d\u00EDl\u010D\u00ED kroky p\u0159i p\u0159evodu tohoto p\u0159edm\u011Btu do multimedi\u00E1ln\u00ED podoby, kter\u00E1 bude v\u00EDce atraktivn\u00ED pro pot\u0159eby student\u016F jak prezen\u010Dn\u00ED a kombinovan\u00E9, tak distan\u010Dn\u00ED formy studia."@cs . "Slovensk\u00E1 technick\u00E1 univerzita v Bratislave" . . "80-227-2542-0" .