"P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 postaven\u00EDm marketingu v dob\u011B digit\u00E1ln\u00EDch technologi\u00ED a Internetu. Klasick\u00E9 marketingov\u00E9 aktivity ustupuj\u00ED do pozad\u00ED p\u0159ed nov\u00FDmi technologiemi. Jestli\u017Ee firmy cht\u011Bj\u00ED udr\u017Eet krok s v\u00FDvojem Internetu a technologiemi, musej\u00ED jim p\u0159izp\u016Fsobovat svoji marketingovou strategii a sv\u016Fj marketingov\u00FD mix. Jednou z t\u011Bchto strategi\u00ED jsou e-business a digit\u00E1ln\u00ED marketing."@cs . . "Internet, e-business a digit\u00E1ln\u00ED marketing" . "Marketing; Internet; Internetov\u00FD marketing; Digit\u00E1ln\u00ED marketing; Marketingov\u00FD mix; E-Commerce. E-Business"@en . . "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" . "Internet, e-business a digit\u00E1ln\u00ED marketing"@en . "60" . . "Internet, e-business and digital marketing"@cs . "Z(MSM 265300021)" . "This paper deals with marketing position in digital technologies and Internet age. The traditional marketing activities recede against new technologies. If the companies want to keep up with Internet evolution a technologies they have to adapt their marketing strategy and their marketing mix. One of these strategies is e-business and digital marketing. Both of them are part of electronic marketing forms." . . "sborn\u00EDk konference Internet a bezpe\u010Dnost organizac\u00ED" . "Zl\u00EDn" . . "28120" . "This paper deals with marketing position in digital technologies and Internet age. The traditional marketing activities recede against new technologies. If the companies want to keep up with Internet evolution a technologies they have to adapt their marketing strategy and their marketing mix. One of these strategies is e-business and digital marketing. Both of them are part of electronic marketing forms."@en . . . . "[C3571D534BF2]" . . "Internet, e-business a digit\u00E1ln\u00ED marketing" . "1"^^ . "Internet, e-business a digit\u00E1ln\u00ED marketing"@en . "Pil\u00EDk, Michal" . "5"^^ . "RIV/70883521:28120/06:63504868!RIV07-MSM-28120___" . . . "1"^^ . "Internet, e-business and digital marketing"@cs . . . . "480154" . . . . "RIV/70883521:28120/06:63504868" . "80-7318-393-5" . .