. "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" . "Electronic marketing - possibilities and limitations"@en . "[4A8B7C0AD273]" . "Internet a bezpe\u010Dnost organizac\u00ED" . . . . . "80-7318-393-5" . . . . "6"^^ . "RIV/70883521:28120/06:63504865!RIV07-MSM-28120___" . "Nowadays firms need something more than only a high-quality product or service. They have to persuade customers that just their product brings to him or her greater value than the offers of their competitors. The one of instruments that can help the firm in this is electronic marketing. The paper is focused just in electronic marketing. The authors think over what this component of so-called new marketing can bring to organizations and if it can help into the competitive advantage acquirement."@en . "Elektronick\u00FD marketing - jeho mo\u017Enosti a omezen\u00ED" . "2"^^ . . . "473937" . "2"^^ . . "Voloch, Jaroslav" . "Elektronick\u00FD marketing - jeho mo\u017Enosti a omezen\u00ED"@cs . . . "28120" . "Electronic marketing - possibilities and limitations"@en . . "Zl\u00EDn" . "Zl\u00EDn" . "V sou\u010Dasn\u00E9m tr\u017En\u00EDm prost\u0159ed\u00ED ji\u017E firmy neobstoj\u00ED jen s nab\u00EDdkou kvalitn\u00EDho v\u00FDrobku \u010Di slu\u017Eby. Mus\u00ED z\u00E1kazn\u00EDka p\u0159esv\u011Bd\u010Dit, \u017Ee pr\u00E1v\u011B z jejich produktu z\u00EDsk\u00E1 v\u011Bt\u0161\u00ED hodnotu, ne\u017E kdyby zvolil konkuren\u010Dn\u00ED nab\u00EDdky. Jedn\u00EDm z n\u00E1stroj\u016F, kter\u00E9 mohou firm\u011B v tomto pomoci, je elektronick\u00FD marketing. Pr\u00E1v\u011B j\u00EDm se zab\u00FDv\u00E1 tento p\u0159\u00EDsp\u011Bvek. Auto\u0159i se zam\u00FD\u0161l\u00ED nad t\u00EDm, co m\u016F\u017Ee tento prvek tzv. nov\u00E9ho marketingu organizaci p\u0159in\u00E9st, a zda j\u00ED m\u016F\u017Ee napomoci v z\u00EDsk\u00E1n\u00ED konkuren\u010Dn\u00ED v\u00FDhody."@cs . "V sou\u010Dasn\u00E9m tr\u017En\u00EDm prost\u0159ed\u00ED ji\u017E firmy neobstoj\u00ED jen s nab\u00EDdkou kvalitn\u00EDho v\u00FDrobku \u010Di slu\u017Eby. Mus\u00ED z\u00E1kazn\u00EDka p\u0159esv\u011Bd\u010Dit, \u017Ee pr\u00E1v\u011B z jejich produktu z\u00EDsk\u00E1 v\u011Bt\u0161\u00ED hodnotu, ne\u017E kdyby zvolil konkuren\u010Dn\u00ED nab\u00EDdky. Jedn\u00EDm z n\u00E1stroj\u016F, kter\u00E9 mohou firm\u011B v tomto pomoci, je elektronick\u00FD marketing. Pr\u00E1v\u011B j\u00EDm se zab\u00FDv\u00E1 tento p\u0159\u00EDsp\u011Bvek. Auto\u0159i se zam\u00FD\u0161l\u00ED nad t\u00EDm, co m\u016F\u017Ee tento prvek tzv. nov\u00E9ho marketingu organizaci p\u0159in\u00E9st, a zda j\u00ED m\u016F\u017Ee napomoci v z\u00EDsk\u00E1n\u00ED konkuren\u010Dn\u00ED v\u00FDhody." . "Elektronick\u00FD marketing - jeho mo\u017Enosti a omezen\u00ED" . . "RIV/70883521:28120/06:63504865" . "Elektronick\u00FD marketing - jeho mo\u017Enosti a omezen\u00ED"@cs . . "89" . "Electronic marketing; Internet marketing; Mobile marketing"@en . "Z(MSM 265300021)" . . "Mato\u0161kov\u00E1, Jana" . "2006-03-14+01:00"^^ .