"Schopnosti a dovednosti marketingov\u00FDch manager\u016F se odv\u00EDj\u00ED od po\u017Eadavk\u016F sou\u010Dasn\u00FDch firem, jejich\u017E stanovenou prioritou je - usp\u011Bt na trhu. R\u016Fst marketingu jako v\u011Bdeck\u00E9 discipl\u00EDny je ovlivn\u011Bn s rozvojem zkoum\u00E1n\u00ED v oblastech ekonomick\u00FDch a soci\u00E1ln\u00EDch v\u011Bd. V\u0161echny tyto discipl\u00EDny se rozv\u00EDj\u00ED sv\u00FDmi vlastn\u00EDmi v\u011Bdeck\u00FDmi metodami, ale v\u00FDsledky se obt\u00ED\u017En\u011B aplikuj\u00ED pro pot\u0159eby firem v dne\u0161n\u00EDm podnikatelsk\u00E9m prost\u0159ed\u00ED. M\u00E1-li marketingov\u00FD mana\u017Eer naplnit o\u010Dek\u00E1v\u00E1n\u00ED firem mus\u00ED p\u0159i \u0159e\u0161en\u00ED probl\u00E9m\u016F vych\u00E1zet z interdisciplinarity v\u011Bdomost\u00ED a dovednost\u00ED v oblasti komplexn\u011B prov\u00E1d\u011Bn\u00E9ho marketingu, kde v sou\u010Dasnosti sehr\u00E1v\u00E1 rozhoduj\u00EDc\u00ED roli schopnost spolupracovat s konkurenc\u00ED a tvo\u0159it kooperuj\u00EDc\u00ED aliance firem na b\u00E1zi vz\u00E1jemn\u00E9 d\u016Fv\u011Bry."@en . . "Chovancov\u00E1, Miloslava" . . "Firemn\u00ED po\u017Eadavky na schopnosti a dovednosti marketingov\u00E9ho mana\u017Eera" . . . "Z(MSM 265300021)" . "1"^^ . "Univerzita Palack\u00E9ho v Olomouci" . "[542E069FE72C]" . "Firemn\u00ED po\u017Eadavky na schopnosti a dovednosti marketingov\u00E9ho mana\u017Eera"@cs . "RIV/70883521:28120/06:63504831" . "1"^^ . . "Ekonomick\u00E9 znalosti pro tr\u017En\u00ED praxi" . . . "Olomouc" . "3"^^ . . "Firemn\u00ED po\u017Eadavky na schopnosti a dovednosti marketingov\u00E9ho mana\u017Eera"@cs . "Firm requirements; marketing manager skills and abilities; manager\u015B interdiciplinarity; cooperation trust"@en . "475901" . "Firms\u00B4 Requirements on Marketing Manager\u00B4s Skills and Abilities"@en . . . . "95-98" . "28120" . . . "RIV/70883521:28120/06:63504831!RIV07-MSM-28120___" . "Schopnosti a dovednosti marketingov\u00FDch manager\u016F se odv\u00EDj\u00ED od po\u017Eadavk\u016F sou\u010Dasn\u00FDch firem, jejich\u017E stanovenou prioritou je - usp\u011Bt na trhu. R\u016Fst marketingu jako v\u011Bdeck\u00E9 discipl\u00EDny je ovlivn\u011Bn s rozvojem zkoum\u00E1n\u00ED v oblastech ekonomick\u00FDch a soci\u00E1ln\u00EDch v\u011Bd. V\u0161echny tyto discipl\u00EDny se rozv\u00EDj\u00ED sv\u00FDmi vlastn\u00EDmi v\u011Bdeck\u00FDmi metodami, ale v\u00FDsledky se obt\u00ED\u017En\u011B aplikuj\u00ED pro pot\u0159eby firem v dne\u0161n\u00EDm podnikatelsk\u00E9m prost\u0159ed\u00ED. M\u00E1-li marketingov\u00FD mana\u017Eer naplnit o\u010Dek\u00E1v\u00E1n\u00ED firem mus\u00ED p\u0159i \u0159e\u0161en\u00ED probl\u00E9m\u016F vych\u00E1zet z interdisciplinarity v\u011Bdomost\u00ED a dovednost\u00ED v oblasti komplexn\u011B prov\u00E1d\u011Bn\u00E9ho marketingu, kde v sou\u010Dasnosti sehr\u00E1v\u00E1 rozhoduj\u00EDc\u00ED roli schopnost spolupracovat s konkurenc\u00ED a tvo\u0159it kooperuj\u00EDc\u00ED aliance firem na b\u00E1zi vz\u00E1jemn\u00E9 d\u016Fv\u011Bry." . "Schopnosti a dovednosti marketingov\u00FDch manager\u016F se odv\u00EDj\u00ED od po\u017Eadavk\u016F sou\u010Dasn\u00FDch firem, jejich\u017E stanovenou prioritou je - usp\u011Bt na trhu. R\u016Fst marketingu jako v\u011Bdeck\u00E9 discipl\u00EDny je ovlivn\u011Bn s rozvojem zkoum\u00E1n\u00ED v oblastech ekonomick\u00FDch a soci\u00E1ln\u00EDch v\u011Bd. V\u0161echny tyto discipl\u00EDny se rozv\u00EDj\u00ED sv\u00FDmi vlastn\u00EDmi v\u011Bdeck\u00FDmi metodami, ale v\u00FDsledky se obt\u00ED\u017En\u011B aplikuj\u00ED pro pot\u0159eby firem v dne\u0161n\u00EDm podnikatelsk\u00E9m prost\u0159ed\u00ED. M\u00E1-li marketingov\u00FD mana\u017Eer naplnit o\u010Dek\u00E1v\u00E1n\u00ED firem mus\u00ED p\u0159i \u0159e\u0161en\u00ED probl\u00E9m\u016F vych\u00E1zet z interdisciplinarity v\u011Bdomost\u00ED a dovednost\u00ED v oblasti komplexn\u011B prov\u00E1d\u011Bn\u00E9ho marketingu, kde v sou\u010Dasnosti sehr\u00E1v\u00E1 rozhoduj\u00EDc\u00ED roli schopnost spolupracovat s konkurenc\u00ED a tvo\u0159it kooperuj\u00EDc\u00ED aliance firem na b\u00E1zi vz\u00E1jemn\u00E9 d\u016Fv\u011Bry."@cs . "80-244-1468-6" . . "Firemn\u00ED po\u017Eadavky na schopnosti a dovednosti marketingov\u00E9ho mana\u017Eera" . "Firms\u00B4 Requirements on Marketing Manager\u00B4s Skills and Abilities"@en . . .