"Vz\u00E1jemn\u00E1 synergie CRM a managementu jakosti k dosahov\u00E1n\u00ED konkurenceschopnosti podniku na glob\u00E1ln\u00EDch trz\u00EDch"@cs . "Mutual synergy between CRM and Quality Management for attaining the company#s ability to compete in global markets"@en . . . "Excelentn\u00ED organizace znaj\u00ED a dokonale ch\u00E1pou sv\u00E9 z\u00E1kazn\u00EDky a sna\u017E\u00ED se s nimi vytv\u00E1\u0159et vz\u00E1jemn\u011B prosp\u011B\u0161nou interakci. Uv\u011Bdomuj\u00ED si, \u017Ee z\u00E1kazn\u00EDci jsou kone\u010Dn\u00FDmi arbitry kvality v\u00FDrobk\u016F a slu\u017Eeb. Rovn\u011B\u017E poci\u0165uj\u00ED, \u017Ee jejich budoucnost v dne\u0161n\u00EDm glob\u00E1ln\u00EDm sv\u011Bt\u011B je bytostn\u011B z\u00E1visl\u00E1 na chov\u00E1n\u00ED jednotliv\u00FDch skupin z\u00E1kazn\u00EDk\u016F, maximalizaci m\u00EDry jejich spokojenosti a loajality a pr\u00E1v\u011B na tvorb\u011B a udr\u017Eov\u00E1n\u00ED dlouhodob\u011B prosp\u011B\u0161n\u00FDch vztah\u016F s nimi. P\u0159\u00EDsp\u011Bvek upozorn\u00ED na prov\u00E1zanost strategie CRM a managementem jakosti, nebo\u0165 pr\u00E1v\u011B tato synergie \u0159\u00EDzen\u00ED se m\u016F\u017Ee st\u00E1t kl\u00ED\u010Dovou pro organizace, kter\u00E9 cht\u011Bj\u00ED obst\u00E1t v hyperkonkurenci 21. stolet\u00ED."@cs . "quality management; CRM; mutual synergy; hypercompetition"@en . . . "Svoboda, Ji\u0159\u00ED" . . "Excelentn\u00ED organizace znaj\u00ED a dokonale ch\u00E1pou sv\u00E9 z\u00E1kazn\u00EDky a sna\u017E\u00ED se s nimi vytv\u00E1\u0159et vz\u00E1jemn\u011B prosp\u011B\u0161nou interakci. Uv\u011Bdomuj\u00ED si, \u017Ee z\u00E1kazn\u00EDci jsou kone\u010Dn\u00FDmi arbitry kvality v\u00FDrobk\u016F a slu\u017Eeb. Rovn\u011B\u017E poci\u0165uj\u00ED, \u017Ee jejich budoucnost v dne\u0161n\u00EDm glob\u00E1ln\u00EDm sv\u011Bt\u011B je bytostn\u011B z\u00E1visl\u00E1 na chov\u00E1n\u00ED jednotliv\u00FDch skupin z\u00E1kazn\u00EDk\u016F, maximalizaci m\u00EDry jejich spokojenosti a loajality a pr\u00E1v\u011B na tvorb\u011B a udr\u017Eov\u00E1n\u00ED dlouhodob\u011B prosp\u011B\u0161n\u00FDch vztah\u016F s nimi. P\u0159\u00EDsp\u011Bvek upozorn\u00ED na prov\u00E1zanost strategie CRM a managementem jakosti, nebo\u0165 pr\u00E1v\u011B tato synergie \u0159\u00EDzen\u00ED se m\u016F\u017Ee st\u00E1t kl\u00ED\u010Dovou pro organizace, kter\u00E9 cht\u011Bj\u00ED obst\u00E1t v hyperkonkurenci 21. stolet\u00ED." . "2"^^ . "Vz\u00E1jemn\u00E1 synergie CRM a managementu jakosti k dosahov\u00E1n\u00ED konkurenceschopnosti podniku na glob\u00E1ln\u00EDch trz\u00EDch" . . . . . "All companies who are striving for excellence will become aware of and will completely know and understand its customers and will try to establish mutually beneficial interaction between them. These are companies who realize that the customer is the final arbiter of services and product quality. They equally know and properly sense that, their future on today#s global stage is directly related to the actions of individual groups of customers, which will maximize the measure of their satisfaction and loyalty by creating and contribute to maintaining a long-term relationship with them. This contribution will point out the inter-dependence between the CRM strategy and quality management, because it is just this type of management synergy, which will be the key for organizations, who will want to survive in a new world of hyper-competition of the 21st century."@en . . "Vz\u00E1jemn\u00E1 synergie CRM a managementu jakosti k dosahov\u00E1n\u00ED konkurenceschopnosti podniku na glob\u00E1ln\u00EDch trz\u00EDch"@cs . "28120" . . "80-02-01729-3" . "D\u016Fm techniky Ostrava" . "Ostrava" . "Ostrava" . "551119" . . "Jakost-Quality 2005" . . . "RIV/70883521:28120/05:63503144" . "2005-05-17+02:00"^^ . "Mutual synergy between CRM and Quality Management for attaining the company#s ability to compete in global markets"@en . "5"^^ . . . "Z(MSM 265300021)" . "G14-18" . "RIV/70883521:28120/05:63503144!RIV06-MSM-28120___" . . "Vz\u00E1jemn\u00E1 synergie CRM a managementu jakosti k dosahov\u00E1n\u00ED konkurenceschopnosti podniku na glob\u00E1ln\u00EDch trz\u00EDch" . "[C1B8FB3B9911]" . "2"^^ . "Voloch, Jaroslav" . .