. . . . . "RIV/70883521:28120/05:63503134!RIV06-MSM-28120___" . . "0023-4338" . "Z(MSM 265300021)" . . "If we would like to apply current observation of marketing communication by analogy to promotional activities Bata\u00B4s company, we will be surprised, how the philosophy in hand of integrated marketing communication used tu use, how the modern form of each implement of marketing communication used tu use. Of course internet, intranet, CD-ROM and some other modern media of communication didn\u00B4t exist in that time. But he utilized the others media free of the rest and he was pioneer by many."@en . "Tomas Bata and his asset of the marketing communication"@en . "[C60946ACA115]" . "55" . . . "Sta\u0148kov\u00E1, Pavla" . "Ko\u017Ea\u0159stv\u00ED" . . "P\u0159\u00EDnosy Tom\u00E1\u0161e Bati marketingov\u00E9 komunikaci"@cs . . "Tomas Bata; communication; direct selling; public relations; advertising; sales promotion"@en . "28120" . "7" . "P\u0159\u00EDnosy Tom\u00E1\u0161e Bati marketingov\u00E9 komunikaci"@cs . "Tomas Bata and his asset of the marketing communication"@en . . "Pokud bychom cht\u011Bli aplikovat sou\u010Dasn\u00E9 poznatky o marketingov\u00E9 komunikaci analogicky na propaga\u010Dn\u00ED \u010Dinnosti firmy Ba\u0165a, velice bychom se divili, jak rozpracovan\u00E1 filozofie integrovan\u00E9 marketingov\u00E9 komunikace se ve firm\u011B pou\u017E\u00EDvala, jak byly vyu\u017E\u00EDv\u00E1ny modern\u00ED formy jednotliv\u00FDch n\u00E1stroj\u016F marketingov\u00E9 komunikace. Samoz\u0159ejm\u011B, \u017Ee v t\u00E9 dob\u011B neexistoval internet, intranet, CD-ROM a n\u011Bkter\u00E9 dal\u0161\u00ED modern\u00ED m\u00E9dia komunikace, ale ostatn\u00ED vyu\u017Eil beze zbytku a v mnoh\u00FDch byl pr\u016Fkopn\u00EDkem."@cs . . "538494" . . . "P\u0159\u00EDnosy Tom\u00E1\u0161e Bati marketingov\u00E9 komunikaci" . . "P\u0159\u00EDnosy Tom\u00E1\u0161e Bati marketingov\u00E9 komunikaci" . "2"^^ . "1"^^ . . "RIV/70883521:28120/05:63503134" . "1"^^ . "CZ - \u010Cesk\u00E1 republika" . "6-7" . . "Pokud bychom cht\u011Bli aplikovat sou\u010Dasn\u00E9 poznatky o marketingov\u00E9 komunikaci analogicky na propaga\u010Dn\u00ED \u010Dinnosti firmy Ba\u0165a, velice bychom se divili, jak rozpracovan\u00E1 filozofie integrovan\u00E9 marketingov\u00E9 komunikace se ve firm\u011B pou\u017E\u00EDvala, jak byly vyu\u017E\u00EDv\u00E1ny modern\u00ED formy jednotliv\u00FDch n\u00E1stroj\u016F marketingov\u00E9 komunikace. Samoz\u0159ejm\u011B, \u017Ee v t\u00E9 dob\u011B neexistoval internet, intranet, CD-ROM a n\u011Bkter\u00E9 dal\u0161\u00ED modern\u00ED m\u00E9dia komunikace, ale ostatn\u00ED vyu\u017Eil beze zbytku a v mnoh\u00FDch byl pr\u016Fkopn\u00EDkem." .