"Manipulace v reklam\u011B"@cs . . "[431A81F6B512]" . "sborn\u00EDk anotac\u00ED I. Menzin\u00E1rodn\u00ED Ba\u0165ovy doktorandsk\u00E9 konference" . "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" . "The article #The manipulation in advertising# introduces promotion in the Czech republic. It gives information about method: how promotion works and could work on. The article leans on psychology; facts and laws. In the text we will get acquainted with opinion of customers on advertising; with the practice of advertising agencies and with the ethical codex."@en . . . "31" . . . . "The manipulation in advertising"@en . . . "RIV/70883521:28120/05:63503037" . "28120" . . . "Manipulace v reklam\u011B" . "Z(MSM 265300021)" . "1"^^ . "Mor\u00E1vkov\u00E1, Lenka" . "1"^^ . . "Manipulace v reklam\u011B" . "The manipulation in advertising"@en . "1"^^ . "The article #The manipulation in advertising# introduces promotion in the Czech republic. It gives information about method: how promotion works and could work on. The article leans on psychology, facts and laws. In the text we will get acquainted with opinion of customers on advertising, with the practice of advertising agencies and with the ethical codex."@en . "2005-04-21+02:00"^^ . . . . "Zl\u00EDn" . "80-7318-257-2" . "Zl\u00EDn" . "RIV/70883521:28120/05:63503037!RIV06-MSM-28120___" . "P\u0159\u00EDsp\u011Bvek #Manipulace v reklam\u011B# p\u0159edstavuje propagaci v \u010Cesk\u00E9 republice. Informuje o tom, jak\u00FDm zp\u016Fsobem funguje a jak m\u016F\u017Ee ovliv\u0148ovat. Op\u00EDr\u00E1 se o psychologii, fakta a z\u00E1kony. V textu se sezn\u00E1m\u00EDme s n\u00E1zorem spot\u0159ebitel\u016F na reklamu, prax\u00ED reklamn\u00EDch agentur a s etick\u00FDm kodexem." . "P\u0159\u00EDsp\u011Bvek #Manipulace v reklam\u011B# p\u0159edstavuje propagaci v \u010Cesk\u00E9 republice. Informuje o tom, jak\u00FDm zp\u016Fsobem funguje a jak m\u016F\u017Ee ovliv\u0148ovat. Op\u00EDr\u00E1 se o psychologii, fakta a z\u00E1kony. V textu se sezn\u00E1m\u00EDme s n\u00E1zorem spot\u0159ebitel\u016F na reklamu, prax\u00ED reklamn\u00EDch agentur a s etick\u00FDm kodexem."@cs . "Manipulace v reklam\u011B"@cs . . . "528808" .