"1"^^ . "0"^^ . "Modifikace v\u00FDuky p\u0159edm\u011Btu Pr\u016Fmyslov\u00FD marketing jako mana\u017Eersk\u00E9 discipl\u00EDny"@cs . "Modification of Industrial\u00B4s marketing teaching as managerial subject"@en . "28120" . "80-8070-060-5" . . "616197" . . "RIV/70883521:28120/03:63501558!RIV/2004/MSM/281204/N" . "3"^^ . "Modifikace v\u00FDuky p\u0159edm\u011Btu Pr\u016Fmyslov\u00FD marketing jako mana\u017Eersk\u00E9 discipl\u00EDny" . "EDIS - vydavate\u013Estvo \u017Dilinskej univerzity" . "155-157" . "1"^^ . "Modifikace v\u00FDuky p\u0159edm\u011Btu Pr\u016Fmyslov\u00FD marketing jako mana\u017Eersk\u00E9 discipl\u00EDny"@cs . "2003-01-01+01:00"^^ . . "Modification of Industrial\u00B4s marketing teaching as managerial subject"@en . . . . "RIV/70883521:28120/03:63501558" . "Te\u00F3ria a prax mana\u017Ementu vo v\u00FDu\u010Dbe \u00B403" . . "Ru\u017Eomberok" . "[8E457AEB224F]" . . . . "a"@en . "Pil\u00EDk, Michal" . . "This contribution is dedicated to the differences between Industrial marketing and Consumer marketing. The industrial market is the backbone of the state\u00B4s economy. The students should study industrial marketing in addition to main subjects of their study in managerial faculty like macroeconomics, microeconomics and other important subjects. Goog cooperation between university and industrial companies goes to exchange practical and theoretical information that can contribute to higher outputs"@en . "Modifikace v\u00FDuky p\u0159edm\u011Btu Pr\u016Fmyslov\u00FD marketing jako mana\u017Eersk\u00E9 discipl\u00EDny" . "\u017Dilina" . . . "P\u0159\u00EDsp\u011Bvek je v\u011Bnov\u00E1 rozd\u00EDl\u016F mezi pr\u016Fmyslov\u00FDm marketingem a marketingem spot\u0159ebn\u00EDho zbo\u017E\u00ED. Pr\u016Fmyslov\u00FD marketign je p\u00E1te\u0159\u00ED ekonomiky st\u00E1t\u016F. Studenti by m\u011Bli studovat pr\u016Fmyslov\u00FD marketing spole\u010Dn\u011B s hlavn\u00EDmi p\u0159edm\u011Bty na ekonomick\u00FDch fakult\u00E1ch, jako jsou mikro a makroekonomie. Dobr\u00E1 spolupr\u00E1ce mezi univerzitou a pr\u016Fmyslov\u00FDmi podniky m\u016F\u017Ee v\u00E9st k v\u00FDm\u011Bn\u011B praktick\u00FDch i teoretick\u00FDch zku\u0161enost\u00ED a t\u00EDm i ke zv\u00FD\u0161en\u00ED produkce." . "Z(MSM 265300021)" . "0"^^ . .