"80-7318-079-0" . "RIV/70883521:28120/02:63500924!RIV/2003/MSM/281203/N" . . "663902" . "10"^^ . . . "2002-01-01+01:00"^^ . . "Schopnost udr\u017Eet si sv\u00E9 postaven\u00ED ve vysoce konkuren\u010Dn\u00EDm prost\u0159ed\u00ED je j\u00E1drem \u00FAsp\u011Bchu podnik\u00E1n\u00ED. Konkurence nut\u00ED podniky hledat nov\u00E9 mo\u017Enosti, kter\u00E9 p\u0159isp\u011Bj\u00ED k jeho v\u00FDkonnosti, soudr\u017En\u00E9mu chov\u00E1n\u00ED nebo k dobr\u00E9 realizaci pl\u00E1novan\u00FDch z\u00E1m\u011Br\u016F. Firmy se tedy sna\u017E\u00ED konkurovat si v\u0161emi mo\u017En\u00FDmi dostupn\u00FDmi prost\u0159edky, aby z\u00E1kazn\u00EDky z\u00EDskaly na svou stranu. Mezi hlavn\u00ED n\u00E1stroje pat\u0159\u00ED nap\u0159\u00EDklad vysok\u00E1 kvalita a hodnota v\u00FDrobku, n\u00EDzk\u00E1 cena, a v posledn\u00ED dob\u011B se st\u00E1le v\u00EDce dost\u00E1vj\u00ED do pop\u0159ed\u00ED z\u00E1jmu zejm\u00E9na slu\u017Eby." . "Slu\u017Eby z\u00E1kazn\u00EDk\u016Fm jako n\u00E1stroj konkurenceschopnosti podnik\u016F" . . "Marketingov\u00FD management a mana\u017Eersk\u00FD marketing" . . "Slu\u017Eby z\u00E1kazn\u00EDk\u016Fm jako n\u00E1stroj konkurenceschopnosti podnik\u016F"@cs . "a"@en . . "Marketing management and management marketing"@en . . . . . "RIV/70883521:28120/02:63500924" . "Sta\u0148kov\u00E1, Pavla" . "Z(MSM 265300021)" . "Zl\u00EDn" . "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" . "Zl\u00EDn" . . . "174-193" . "Slu\u017Eby z\u00E1kazn\u00EDk\u016Fm jako n\u00E1stroj konkurenceschopnosti podnik\u016F" . . "1"^^ . "The ability to keep its position in highly competitive surroundings is the corn of the success in business. The competitors make enterprises look for the new possibilities that wil contribute to its efficiency, to coherent behaviour or to good realisation of the planned intentions. The companies therefore try to compete by all available means to win the customers on their side. The main instruments include for example high quality and value of the product, low price and in the recent time services get always more to the limelight."@en . "28120" . "0"^^ . "1"^^ . "0"^^ . "Slu\u017Eby z\u00E1kazn\u00EDk\u016Fm jako n\u00E1stroj konkurenceschopnosti podnik\u016F"@cs . "[AD104A1BEC98]" . "Marketing management and management marketing"@en .