"RIV/70883521:28120/02:63500923" . . "Marketingov\u00FD management a mana\u017Eersk\u00FD marketing" . . . . "Slu\u017Eby jako n\u00E1stroj konkurenceschopnosti u v\u00FDrobn\u00EDch podnik\u016F" . "2002-01-01+01:00"^^ . . . "Slu\u017Eby jako n\u00E1stroj konkurenceschopnosti u v\u00FDrobn\u00EDch podnik\u016F"@cs . "Sta\u0148kov\u00E1, Pavla" . . "V\u0161echny v\u00FDzkumy a studie zab\u00FDvaj\u00EDc\u00ED se oblast\u00ED slu\u017Eeb u v\u00FDrobn\u00EDch podnik\u016F ukazuj\u00ED, \u017Ee je nezbytn\u00E9 \u0159e\u0161it ot\u00E1zky z t\u00E9to oblasti nep\u0159etr\u017Eit\u011B a s pat\u0159i\u010Dn\u00FDm d\u016Frazem. Samotn\u00E9 odli\u0161en\u00ED v\u00FDrobku nen\u00ED z d\u016Fvodu stadardizace a normalizace ji\u017E hlavn\u00EDm probl\u00E9mem konkurenceschopnosti, ale zejm\u00E9na nadstandard v oblasti slu\u017Eeb je j\u00E1drem \u00FAsp\u011Bchu podnik\u00E1n\u00ED." . "Zl\u00EDn" . "Zl\u00EDn" . . . "RIV/70883521:28120/02:63500923!RIV/2003/MSM/281203/N" . "Marketing management and management marketing"@en . . . "663899" . "Slu\u017Eby jako n\u00E1stroj konkurenceschopnosti u v\u00FDrobn\u00EDch podnik\u016F"@cs . "Z(MSM 265300021)" . "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" . "0"^^ . "1"^^ . "0"^^ . "165-173" . . "Marketing management and management marketing"@en . "80-7318-079-0" . "Slu\u017Eby jako n\u00E1stroj konkurenceschopnosti u v\u00FDrobn\u00EDch podnik\u016F" . . "[1383CB45AF6D]" . "All researches and studies dealing with the filed of the service to the final customers show that it is necessary to solve the questions from this field permanently and with the corresponding emphasis. The differentiation of the concrete product itself is not the mail problem of competitiveness from the reasons of standardization and normalization any more, but above all the substandard in the field of service is the corn of the success in business."@en . . "1"^^ . "9"^^ . "k"@en . "28120" .