. "V\u00FDchodiskem k dosa\u017Een\u00ED \u00FAsp\u011Bchu na trhu je marketingov\u00E1 koncepce firmy, definov\u00E1na ve dvou rovin\u00E1ch: jako filosofie podnik\u00E1n\u00ED a jako syst\u00E9m funkc\u00ED. Marketing je obecn\u011B platn\u00FD a doch\u00E1z\u00ED k jeho permanentn\u00EDmu roz\u0161i\u0159ov\u00E1n\u00ED i prohlubov\u00E1n\u00ED. Nalezen\u00ED cesty k tr\u017En\u00EDmu \u00FAsp\u011Bchu firmy je p\u0159edev\u0161\u00EDm podm\u00EDn\u011Bno objektivn\u00EDm ur\u010Den\u00EDm v\u00FDchoz\u00ED pozice. P\u0159edpokladem je trvale aktualizovan\u00E1 pozn\u00E1vac\u00ED str\u00E1nka marketingu, zavr\u0161en\u00E1 volbou strategie."@cs . "Marketing is not a magic formula"@en . . "[120FDE064E67]" . "V\u00E1vrov\u00E1, V\u011Bra" . "Marketing nen\u00ED zakl\u00EDnadlo"@cs . . "2014" . "1214-4800" . "RIV/68407700:21230/14:00221432" . "Marketing nen\u00ED zakl\u00EDnadlo" . . "CZ - \u010Cesk\u00E1 republika" . "21230" . . . "10" . "Marketing nen\u00ED zakl\u00EDnadlo"@cs . . . . "Marketing is not a magic formula"@en . . . . "2"^^ . "Z(MSM6840770038)" . "Marketing; Marketing Strategy; Marketing Research"@en . "27443" . . . "Pr-ekon Online" . "2"^^ . "10"^^ . "Tomek, Gustav" . . "The starting point of success in the market is the company\u2019s marketing concept defined on two levels: as a business philosophy and as a system of functions. Marketing has a general applicability and is being permanently extended and in-depth explored. Finding the path to market success of a company is preconditioned primarily by an objective definition of the starting point. A prerequisite is a continuously updated researching part of marketing finished off with the choice of strategy."@en . "RIV/68407700:21230/14:00221432!RIV15-MSM-21230___" . . "Marketing nen\u00ED zakl\u00EDnadlo" . "V\u00FDchodiskem k dosa\u017Een\u00ED \u00FAsp\u011Bchu na trhu je marketingov\u00E1 koncepce firmy, definov\u00E1na ve dvou rovin\u00E1ch: jako filosofie podnik\u00E1n\u00ED a jako syst\u00E9m funkc\u00ED. Marketing je obecn\u011B platn\u00FD a doch\u00E1z\u00ED k jeho permanentn\u00EDmu roz\u0161i\u0159ov\u00E1n\u00ED i prohlubov\u00E1n\u00ED. Nalezen\u00ED cesty k tr\u017En\u00EDmu \u00FAsp\u011Bchu firmy je p\u0159edev\u0161\u00EDm podm\u00EDn\u011Bno objektivn\u00EDm ur\u010Den\u00EDm v\u00FDchoz\u00ED pozice. P\u0159edpokladem je trvale aktualizovan\u00E1 pozn\u00E1vac\u00ED str\u00E1nka marketingu, zavr\u0161en\u00E1 volbou strategie." .