"Innovation; Marketing; Customer"@en . . "Innovations require further development of customer reletionships"@en . "Z(MSM6840770038)" . "Inovace vy\u017Eaduj\u00ED dal\u0161\u00ED rozvoj vztah\u016F se z\u00E1kazn\u00EDkem"@cs . . "1"^^ . . . "Inovace vy\u017Eaduj\u00ED dal\u0161\u00ED rozvoj vztah\u016F se z\u00E1kazn\u00EDkem"@cs . . "If innovation is to take place in accordance with the marketing idea, it is necessary that the customer be connected to its implementation. The customer is not only the source of information about needs, but the customer should also mark the way towards their satisfaction. When dealing with hints for innovation, the company should be wide open to the customers as well. One of the prerequisites is communication with the target group."@en . . . . "[E4F15B085A11]" . "V\u00E1vrov\u00E1, V\u011Bra" . "21230" . . "Innovations require further development of customer reletionships"@en . . . "1"^^ . . "RIV/68407700:21230/13:00205783!RIV14-MSM-21230___" . "RIV/68407700:21230/13:00205783" . "80351" . . "Pokud se inovace se uskute\u010Dn\u00ED v souladu s marketingovou ideou my\u0161lenkou, je nutn\u00E9 aby z\u00E1kazn\u00EDk byl zapojen do jej\u00ED realizace. Z\u00E1kazn\u00EDk nen\u00ED jen zdrojem informac\u00ED o pot\u0159eb\u00E1ch, ale z\u00E1kazn\u00EDk tak\u00E9 ur\u010Duje cestu k jejich spokojenosti. P\u0159i jedn\u00E1n\u00ED o inovac\u00EDch by m\u011Bla b\u00FDt spole\u010Dnost z\u00E1kazn\u00EDk\u016Fm otev\u0159en\u00E1. Jedn\u00EDm z p\u0159edpoklad\u016F je komunikace s c\u00EDlovou skupinou." . . . "Pokud se inovace se uskute\u010Dn\u00ED v souladu s marketingovou ideou my\u0161lenkou, je nutn\u00E9 aby z\u00E1kazn\u00EDk byl zapojen do jej\u00ED realizace. Z\u00E1kazn\u00EDk nen\u00ED jen zdrojem informac\u00ED o pot\u0159eb\u00E1ch, ale z\u00E1kazn\u00EDk tak\u00E9 ur\u010Duje cestu k jejich spokojenosti. P\u0159i jedn\u00E1n\u00ED o inovac\u00EDch by m\u011Bla b\u00FDt spole\u010Dnost z\u00E1kazn\u00EDk\u016Fm otev\u0159en\u00E1. Jedn\u00EDm z p\u0159edpoklad\u016F je komunikace s c\u00EDlovou skupinou."@cs . . "Inovace vy\u017Eaduj\u00ED dal\u0161\u00ED rozvoj vztah\u016F se z\u00E1kazn\u00EDkem" . "Inovace vy\u017Eaduj\u00ED dal\u0161\u00ED rozvoj vztah\u016F se z\u00E1kazn\u00EDkem" .